2A Business planning & the business environment Flashcards
1
Q
What is the external environment
A
the surrounding factors that can impact a business which the business has no control over
2
Q
What is the internal environment
A
The factors within a business that a business does have control over
3
Q
What are macro factors. list them
A
Social, global, legal, technological and economic conditions that a business works within and has no control over.
4
Q
What are operating factors
A
The immediate external factors that a business has some but minimal control over.
