1F Market research & initial feasibility studies Flashcards
What is Market research
The process of investigating and analysing the activities an and behaviours of customers and competitors in a specific industry.
Qualitative data
non numerical data/info
quantitative data
numerical stats like figures and statistics
Initial feasibility study
a researches evaluation of how viable a business concept is
market conditions
the factors that make up and influence a specific industry
market feasibility
develop an understanding of market conditions to determine if the business will be successful
Operational feasibility
To determine the operational feasibility of a business
Eg. Will the need employees, equipment, resources needed?
feasibility
the state or degree of being easily or conveniently done.
Commercial feasibility
Will the business make a profit and can you afford to begin the business.
Legal feasibility
Are there any laws in the way of your business.
Technical feasibility
do you have technical expertise and the resources needed to start