1F Market research & initial feasibility studies Flashcards

1
Q

What is Market research

A

The process of investigating and analysing the activities an and behaviours of customers and competitors in a specific industry.

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2
Q

Qualitative data

A

non numerical data/info

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3
Q

quantitative data

A

numerical stats like figures and statistics

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4
Q

Initial feasibility study

A

a researches evaluation of how viable a business concept is

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5
Q

market conditions

A

the factors that make up and influence a specific industry

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6
Q

market feasibility

A

develop an understanding of market conditions to determine if the business will be successful

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7
Q

Operational feasibility

A

To determine the operational feasibility of a business

Eg. Will the need employees, equipment, resources needed?

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8
Q

feasibility

A

the state or degree of being easily or conveniently done.

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9
Q

Commercial feasibility

A

Will the business make a profit and can you afford to begin the business.

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10
Q

Legal feasibility

A

Are there any laws in the way of your business.

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11
Q

Technical feasibility

A

do you have technical expertise and the resources needed to start

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