2.6.2 Demand side policies Flashcards
Demand side policies
Policies aimed at manipulating consumer demand.
Expansionary/Deflationary policy
Expansionary:
Aimed at increasing AD to bring about growth
Deflationary:
Aimed at decreasing AD to control inflation
Monetary policy
When the central bank attempts to control AD.
- Altering base interest rates
- (Or) the amount of money in the economy.
Fiscal policy
When the government attempts to control AD.
-Borrowing
-Taxation
-Government spending
- Mechanism: Contractionary - Increase in cost of borrowing for firms and consumers
-> In particular, consumption will decrease for durable good which are often bought on credit, and house as mortgage.
-> for firms, higher interest require higher rates of return.
This will lead to a fall in consumption and investment, both components worth 75% of aggregate demand. So in theory, will shit AD1to AD2 dramatically.
- Mechanism: Contractionary - Decrease price of assets
Since less people are borrowing and more are saving, demand for assets fall. Assets can lose value meaning they are riskier. Investors will prefer saving their wealth in banks.
-> This may lead to a negative wealth effect. as the price of assets fall, consumers will be less confident in their spending of money, which will lead to a fall in consumption.
-> Investment is less attractive, as firms are more likely to see lower profits as prices fall.
This will lead to a fall in consumption and investment, both components worth 75% of aggregate demand. So in theory, will shit AD1to AD2 dramatically.
- Mechanism - low interest rates -
Mortgages will become more expensive to repay, so consumer have to dedicate more of their income to pay back these debts. This means they have less income to spend on goods and services, so consumption will fall, causing AD to fall.
- Mechanism - contractionary - appreciation in exchange rate
->Higher rates will increase the incentive for foreign consumers to hold their pounds in British banks as they see a higher rate of return. As a result demand increases for the pound causing it to rise.
->Imports become cheaper - exports more expensive. Decreasing net trade, and therefore AD.
Problems with interest rates: Balance of trade deficit
The exchange rate may be affected so much that exports fall and imports rise significantly.
Problems with interest rates:
Lower interest rates may not always boost spending
In a liquidity trap, interest rates may not increase spending because people are still paying back debts.
->n 2009, UK interest rates were cut to 0.5%, but spending remained subdued.
Quantitative easing (monetary supply)
Central bank buys assets to inject liquidity in the economy (increase money supply).
-Central banks creates new money electronically.
-This money is used to buy financial assets - mainly government bonds
-More demand leads to higher prices on assets. E.g. rise in the price of bonds leads to a lower yield (%) on government bonds (i.e. lower interest rates)
-These lower interest rates feeds through to mortgage and corporate bonds.
-> lower interest rates and increased cash in banking system should stimulate AD through a rise in consumption and investment.
- Mechanism: Quantitative easing - increases price of assets
Since the bank is buying assets, there is a rise in demand and so asset prices rise.
-> This causes a positive wealth effect since shares, houses etc. are worth more.
-> Higher asset prices mean lower yields, this decreases the cost of borrowing making it cheaper for households and businesses to finance spending.
-> So people will increase their consumption and firms will increase their investment, leading AD to rise.
Problems with quantitative easing: Hyperinflation
Problems with quantitative easing: housing market
Following the Bank of England decision to use quantitative easing in 2009, it had a large impact on the housing market, stimulating demand leading to rapid prices in 2013.
Problem with quantitative easing: widening income inequality
It leads to rising share prices, which only benefits those who own assets who are mainly in higher income groups. As Standard and Poor report in 2016, suggested that the value of financial assets has risen by £600bn but real wages have fallen by 6%.