2.6 communication Flashcards
what is communication (business)?
key element of the organizational structure is how a business communicates with its stakeholders. Communication is crucial in business.
what is communication (general)
exchange or transfer of information, data, and ideas.
why is effective communication essential?
important for business success. Without effective communication, misunderstandings and conflict may happen, which negatively impacts on all aspects of an organization’s activities and operations.
To which topics is communication linked to?
change, motivation, crisis management.1/4 aspects that affect crisis change management
Sender
- initiates the communication.
Message
- information that is transmitted.
Method
- how the message is transmitted.
Receiver
- the audience of the message.
Feedback
- was the message received/ understood?
When is communication effective?
when it has been received and understood by the receiver and the sender knows this
what are the key features of effective communication?
sender of the message
clear message
appropriate medium (way in which message is sent)
feedback to confirm receipt and understanding
what happens if theres no feedback to the message?
effectiveness of the communication might be judged
how many types of communication are there in business?
informal and formal
formal communication
Official channels used to transmit information on behalf of the business
follows chain of command in the organizational structure or outward to its stakeholders
more reliable since there is a record of it
informal communication
happens outside of the business structure
good because it´s quick, but may spread inaccurate information
what are the 4 most common types of communication
Verbal
Visual
Non-verbal
Written
Verbal communication
communication that relies on speaking. is quick, direct and effective. allows for immediate feedback.
what does verbal formal communication look like?
interviews, meetings, lectures, presentations, events, recorded telephone conversations.
what does verbal informal communication look like?
face to face conversations, gossiping, unrecorded telephone conversations.
disadvantage of verbal communication?
can be misunderstood if the sender uses the wrong language, does not speak clearly, or does not allow for feedback.
what is visual communication?
relies on sight.
what is formal visual communication?
presentations, videos, posters, notice boards, signs, symbols, charts and graphs, maps, infographics
what is informal visual communication?
body language, gestures
why can visual communication be effective?
permanent, recognizable and immediate.