2.6 Flashcards
Markets
Exists where there are buyers and sellers
Competition
Exists when more than one business is attempting to attract the same customers
Monopoly
Exists when a business does not face any competition in a particular market
Market share
The percentahe of sales in a particular market recorded by a business
Uncertainty
This occurs where there is a lack of information about a situation. This means the outcome or consequences are very difficult to predict.
Risk
The possibility of something going wrong
Business plan
A document setting out what a business does and what it hopes to achieve in the future
Diversification
This occurs when a business starts selling new products in new markets
Recession
This occurs when the value of an economies output of goods and services falls for six months or longer
Entreprenuer
This is someone who is willing to take the risks involved in starting a new business