2.6 Flashcards
Markets
Exist where there are buyers and sellers
Competition
When more than one business is attempting to attract the same customers
Monopoly
When a business does not face any competition in a particular market
Market share
Is the percentage of sales in a particular market recorded by a business
Uncertainty
occurs when there is a lack of information about a situation. This means the outcome or consequences are very difficult to predict
Risk
The possibility of something going wrong
Business plan
A document setting out what a business does and what it hopes to achieve in the future
Diversification
when a business starts selling new products in new markets
Recession
When the value of an economys output of goods and services falls for six months of r longer
Entrepreneur
Someone who is willing to take the risks involved in starting a new business