25 marker Flashcards
1
Q
VALIDITY
A
- qualitative
- interpretivist
- true picture of what is being studied
- deeper insight
2
Q
RELIABILITY
A
- quantitative
- positivist
- if carried out again, similar findings are produced
- generalisable
3
Q
SYSTEMATIC SAMPLING
A
- unrepresentative of society
- everyone has an equal chance
4
Q
STRATIFIED SAMPLING
A
- representative of society
5
Q
TRIANGULATION
A
- new method OR sample
- to check findings- verify validity
6
Q
METHODOLOGICAL PLURISM
A
- mixture of methods
- add to findings (extra detail)