2.5 Elasticities Of Demand Flashcards
What is PED
Measure of the responsiveness of the quantity of a good demanded to changes in its price
How to calculate PED
%change in QD / %change in P
Explain PED changing and the demand curve
On a demand curve, demand is price elastic at high prices and low quantities
Demand is price inelastic at low price and large quantities
At the mid point demand is unit elastic
When is PED inelastic and show the graph for it
0 < PED < 1
When is PED elastic and show the graph for it
1 < PED < infinity
When is PED unit elastic and show the graph for it
PED = 1
When is PED perfectly inelastic and show the graph for it
PED = 0
When is PED perfectly elastic and show the graph for it
When PED = infinity
Determinants of PED
- number and closeness of substitutes
- necessities vs luxuries
- time period
- portion of income spent on good
Explain the determinant of PED of number of substitutes
The more substitutes the more elastic the goods demand is
If price of a good with many substitutes increase, quantity demanded fall as they switch to the cheaper products
Explain the determinant of PED of necessities vs luxuries
Necessities are goods or services considered essential, while luxuries are not essential
demand of necessities (food, medications) is more inelastic then demand for luxury (rings, cars)
Explain the determinant of PED of time period
The longer the time period in which a consumer makes a purchasing decision, the more elastic the demand
As time goes by consumers have the opportunity to evaluate the good and get information on alternatives
Explain the determinant of PED of proportion of income spent
The larger proportion of income needed to buy a good, the more elastic the demand
Relationship between PED and total revenue for different elasticities
Total revenue is the amount of money received by a firm when they sell a good
When demand is elastic an increase in price causes a fall in total revenue, while a decrease in price causes a rise in total revenue
When demand is inelastic and increase in price causes an increase in total revenue, while a decrease in price causes a fall in total revenue
PED and firm pricing decisions
Firms must consider PED when changing prices
Firms may want to increase total revenue, so they drop price if demand is elastic, or increase price if demand is inelastic