2.3.1 Profit Flashcards
Statement of comprehensive income
-summarises a business’ historic trading activity
(sales revenue) and expenses
- show if made a profit or loss over a time period.
Profit
Difference between total revenue and total costs
Why have different kinds of profit
If business not doing well
Use different kinds of profit to find out where issue is
7 reasons Why does a business need profits
- costs
- dividends
- financial stability
- retained profit
- corporation tax
- performance
- Reward for business owner
Direct costs
Often variable costs
Cost of sales (just stock)
Gross profit
Revenue - costs of sales (cost of goods sold)
Expensese
Overhead or indirect costs all same
Operating profit
Gross profit - fixed overheads
Profit before tax
Operating profit - financing costs
Corporation tax
Charged on operating profit as % flat rate
Net profit/ profit for year
Profit before tax -tax
Ratio analysis
- analysing financial performance
- compare 1 piece of accounting info with another
-profitability and liquidity ratios use data from SOCI and SOFP
Why use ratios
compare different years and different companies
assess performance
Profitability ratios
Measure performance a firms efficiency at achieving profit
- higher % = better
- relate profit to size of firm
- remember nature of business
Gross profit margin
Gross profit divided by sales revenue x100
-ignores overheads, useful to asses control direct costs and ability to max sales
Operating profit margins
Operating profit divided by sales revenue x100
Best method of measuring performance as no control over tax
Should be compared with other competitors in same market and over time
Profit for the year (net profit) margin
Net profit divided by sales revenue x100
Profitability ratios provide useful insights
- business making a profit is profit growing
- how efficient is business at turning revenues into profit
- is profit enough to justify investment into business
- how does profit achieved compare with rest of industry
increase profits by
sales:
- increase quantity sold
- increase selling price
less vc:
-reduce variable cost per unit
less fixed costs:
- increase output
- reduce FC
all = net profit
increase quantity sold
- higher sales vol = higher sales(selling price not lowered)= boost rev = higher profit
- better use of production capacity no FC rise
- higher market share
- depend on elasticity of demand
- EOS, boost profit and react to demand
- sales value fall if price fall to increase sales vol
- may not have capacity to sell more
- competitors will respond
- marketing effects fail e.g promotion doesnt = results
- FC rise (higher marketing)
- more costs to differentiate (reduce sppu)
increase selling price
- higher selling price=higher sales (quantity doesnt fall)=increase rev, add value and reduce COS
- maximise value extract from customer
- customer perceive product as high quality
- no need for extra production capacity
- depend on price elasticity of demand
- is product necessary and loyal customer
- sales value fall, price rise = a bigger fall in quantity
- work customers loyal, still perceive product good value
- competitor respond - lower prices & customers switch
reduce VCPU
- increase value per unit sold
- paying less to produce
- higher profit margin each item, produced/sold
- customer dont notice change in price
- if supplier persuaded to offer better prices(EOS), quality improved through lower wastage, operations = efficient
- lower input costs = lower quality inputs = more waste
- customer notice decrease in product quality
- fixed overheads could be still high
profit margin improvement and methods:
- increase sales value per customer = more profitable, impulse good to just by check out
- cut wastage rates = order smaller quantities, avoid good going past sell by dates
- cut fixed overheads costs = move head office to smaller cheaper premises
- cut salary bill= dont replace leaving staff, ask remaining to work harder
increase production output
- provide greater quality product to be sold = higher rev
- enable business maximise share of market demand
- spread fixed cost over greater no of units
- extra output sold = find new market, offer lower price for more basic product, if spare capacity
- stock perishable = lost rev if not sold
- dangerous option if no demand
- FC rise (stepped fixed costs)
- production quality compromised lower to produce more