1.3.1 Product and service design

Question 1

marketing

Answer 1

-process of meeting the needs and wants of customers

Question 2

marketing mix

Answer 2

• factors to help the business= account customer needs
• when selling a product
• these factors are: product, promotion, price and place

Question 3

Product:

Answer 3

-design mix

• function
• aesthetics
• economic manufacture

Question 4

design mix

Answer 4

all aspects of a product design are considered including: function, aesthetics, economic manufacture

Question 5

changes to design mix

Answer 5

• social trends (way society as a whole behaves and values that determine that behaviour)
• social trends impact design mix alter relative importance of different elements

Question 6

how design mix is changing to reflect social trends

Answer 6

1. resource depletion
2. recycling and re-using
3. waste minimisation
4. ethical sourcing

Question 7

Resource depletion

Answer 7

• sustainability (making a product, not affect LT supplies of inputs into product)
• non renewable = scarcer & costs increase
• designing = used/consumed sustainably

Question 8

Waste minimisation

Answer 8

• eliminate waste before produced = decrease toxicity,
• prevention - reuse, recycling, treatment and appropriate disposal
• production costs low & reduce environmental footprint

Question 9

Recycling

Answer 9

• don’t dump

- impact aesthetics of toothpaste provide more functional benefits with potential marketing strategy associated

Question 10

ethical sourcing

Answer 10

• not wasting resources/damaging lives of employees

- many consumers avoid buying products associated with child labour/sweatshop

Question 11

ADV and DIS of ethical sourcing

Answer 11

ADV:

• protect natural world
• competitive adv = added value =premium price
• good PR = marketing campaign sustainability strategy

DIS:

• cost to implement
• people = fake marketing strategy/purpose
• not receive monetary benefit

Question 12

function

Answer 12

-product performance, works, reliable, do job designed for, if don’t won’t satisfy customer = cease production

Question 13

aesthetics

Answer 13

-degree of beauty/style perceived by user, some consider this key differentiating feature = precedence over others

Question 14

economic manufacture

Answer 14

-has to make profit, must be capable of being manufactured at cost below selling price if = viable

Question 15

sustainability

Answer 15

meeting the needs of today without damaging future needs