2.3 What is design thinking and why is it so popular?

Question 1

What is design thinking?

Answer 1

Design thinking is an iterative process in which you seek to understand your users, challenge assumptions, redefine problems, and create innovative solutions which you can prototype and test.

-resolves around a deep interest to understand the people for whom we design products and services

-helps us observe and develop empathy with the target users

-enhances our ability to question (the problem, the assumptions, and the implications)

-proves extremely useful when you tackle problems that are ill-defined or unknown

-involves ongoing experimentation through sketches, prototypes, testing and trials of new concepts and ideas.

Question 2

What is the overall goal of design thinking?

Answer 2

To identify alternative strategies and solutions that are not instantly apparent with your initial level of understanding.

Question 3

What are the five phrases of design thinking?

Answer 3

Design thinking is a non-linear, iterative process

This means you don’t have to follow the phases in any particular order

1. Emphathize
2. Define
3. Ideate
4. Prototype
5. Test