1.6 Key Factors

Question 1

What are the 7 key (subjective) factors of UX?

Answer 1

Useful, usable, findable, credible, desirable, accessible, valuable (morville)

Question 2

Useful

Answer 2

Useful is subjective. Does it solve a problem or fulfill a need? Does it have purpose?

Question 3

Usable

Answer 3

Enables users to effectively and efficiently achieve their objectives. The easier your product is to understand and use, the better it is for your users.

Question 4

Findable

Answer 4

How well a products supports navigating and finding objects. (ex. how well can you find what you’re looking for on a webpage? they should be able to find all its useful and usable features and functions)

Question 5

Credible

Answer 5

Relates to user trust in the product, website, service, etc.

Question 6

Desirable

Answer 6

More desirable, more costumers will use/recommend. (emotion plays role in desirability, conveyed through design, imagery, brand identity, and emotional design.) customers always choose a product that looks and feels good

Question 7

Accessible

Answer 7

Providing experience people with full range of abilities can access or interact with without difficulty. (think audio, visual, motor/cognitive; colorblind colors, legible text, etc.)

Question 8

Value

Answer 8

Value to business and customer. For customers its the sum of all different UX factors combined. Business it leads to profitability and long-term viability

Question 10

How do you identify a usable product?

Answer 10

on it’s…
Effectiveness (whether users can complete their goals with high accuracy)
Efficiency (speed. how fast can the user get the job done? # of steps or clicks)
Engagement (refers to how pleasant and gratifying the product is to use)
Error tolerance (minimize errors and ensure that a user can easily recover from an error and get back to what they were doing)
Easy to learn (design systems that match a user’s existing mental models)