2.3 Communication Flashcards
What does good communication involve
Sender: the person giving the message
Receiver: the person who is getting the message
Message: the information being sent. This can be written or
spoken
Channel: the method the message is given
Feedback: used by the receiver and sender to show they have
understood the message
Interference: the barriers or things that can stop the message
being understood
What are the two channels of communication
Vertical Communication
Horizontal Communication
What is Vertical Communication
Communication up and down the hierarchy of business
What is Horizontal Communication
Occurs when workers at same level communicate formally with each other
Factors that affect selection of channels
Length of message
Receiver availability
Location
Access to Technology
Cost
What is effective communication
Accurate
up-to-date
Relevant
Presented in form that receiver understands
Delivered in the most appropriate way
be one time
Precise and as short as possible
Why is effective communications important
Corporate image
Workers are better informed
Staff understand roles and responsibilities better
Staff motivation improves
greater productivity and quality
Barriers to effective communication
Jargon (using language or abbreviations which are unfamiliar)
Noise
Delays
Too many people
Wrong channel
Inefficient use of equipment
Poor technology
Timing
Poor feedback
Language
Consequences of poor communications
Low Efficiency
Low Morale
Decreased innovation
Decreased productivity
Mistakes
Loss of profits and business
Loss of staff
Poorer quality
Reports
Report business document with detailed written information on a business activity (formal in nature and format is structured)
Letters
Business letter is used to communicate formally with customers / suppliers etc.
Agendas
agenda is sent to those attending a formal meeting before meeting starts. Contains a list of topics to be discussed at meeting
Minutes
Word processed record of discussions, decisions and actions taken in meeting
Ways in which businesses can communicate digitally
Social Media (+: advertising) (-: Competition)
Websites (+: Can sell and advertise product 24/7)(-: Cost to build, maintain and secure website)
Intranet (+: Permits easier employee communications) (-:Less interaction between staff leading to isolation)
Video Conferencing (+ reduce costs) (-: equipment cost)
Voice over Internet Protocol (VOIP) (+: Low cost) (-: needs good broadband connection)
Email (+: Can send 24/7) (-: Spam, viruses)
Advantages of digital technology on business communication
Enhanced quality
Enhanced Circulation
Better decision making
Faster production
Better use of resources
Advertising easier
