23 Flashcards
What is the fututre of traditional wine packaging
Traditional Packaging: 750ml glass bottles with paper labels, cork closures remain dominant due to industry conservatism and customer loyalty. However, new consumer preferences for sustainability and innovation are pushing changes.
Diverse Materials and Sizes: Increased use of diverse bottle materials (like PET by Amelia Dales at Garcon Wines), sizes (175ml or 350ml), and shapes are driven by supply chain vulnerabilities (COVID-19) and environmental concerns. Retailers like Waitrose and Lidl aim to reduce bottle weight to under 420 grams by 2026.
Alternative Formats: Growth in BIB, 9During 2020, the OIV registered a growth of 12% in BIB wine) tetra packs, and pouches, especially in the US (e.g., Sutter Home adapting bottling lines). Canned wine saw a 100% increase in the UK in 2020, showing potential for single servings and convenience.
Closures: Shift from natural cork to alternatives like synthetic cork and screw caps (95% of New Zealand wines), addressing issues like TCA and consistency. However, other closures like Vino lock haven’t gained much traction.
Labels: Significant potential for innovation with technologies like QR codes, augmented reality, and virtual reality enhancing consumer interaction. Labels can also provide detailed product information and blockchain traceability. Vivino 85% consumers buy for label
Conclusion: Despite technological advancements and environmental concerns pushing for varied packaging options, glass bottles are likely to remain preferred. However, innovations in labels are expected to provide a competitive edge, appealing to tech-savvy consumers.
Is alcohol an essential component of high-quality wine?
In your opinion, what should be on a wine label and why?
Minerality is one of the most overused yet misunderstood words in the industry. Discuss
Is a wine’s ability to age important?
