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Question 1

Natural wine needs no definition. Discuss

Answer 1

Cause: NW is a new concept with varied interpretations.
Standpoint: Questions the need for strict regulation, highlighting the appeal of NW’s simplicity and lack of rules. Raises the question of binary assessment: if some wines are “natural,” does that imply all others are “unnatural”?
Interest in NW: WI ( China, US and UK consumers are growing interest for the segment)

P1. Producers’ Perspective
Pros: Definitions could standardize the market giving more clarity to some producers.
Cons: Flexibility without strict rules fosters creativity. Stricter regulations might limit Meinklang’s broad appeal due to its large distribution.
The natural wine movement is presented as a counter-cultural response to industrialized wine production, emphasizing minimal intervention and a return to traditional methods. Yet ironically, as it gains popularity, it risks being absorbed into mainstream wine culture.

P2. Retailers’ Trade Perspective
Retailers like Zev Rovine Selections thrive without a formal definition, with sales hitting $10 million annually. This flexibility allows for a diverse product range and dynamic marketing, attracting a wider audience.

P3. Education and Journalism Perspective
Critics like Eric Asimov push for definitions to ensure consistency in education and reviews, supporting the call for standardization.

2020 INAO Vin Méthode Nature a wine has to be made from hand-picked grapes that are certified as having been grown organically -nothing added/nothing taken away - max 30ppm TSO2

RAW (Isabelle Legeron MW) works on the education end to promote the segment
Accessibility: Highlighted in “Natural Wine for the People” by Alice Feiring.

P4. Consumers’ Perspective
Gen Z and millennials are attracted to the simplicity and artistic labels of natural wines, often highlighted in memes and social media. Brands like Las Jaras Wines appeal with their playful, high-quality labels in a market that otherwise feels too strict.
Greenwashing: Risk of misleading claims about environmental benefits.
There is also resistance from conservative traditional wine drinkers.

Question 2

Asses the main challenges and opportunities for the wine education industry around the globe in the next 10 years.

Answer 2

WSET- Certified Wine Specialist-
Mature Markets
Formal
Court Master Somm
Wine Guild
MBA- Alba
UC David- Geissenhaim

barriers: cultural, economic, language
digital education-covid

Emerging markets
India-Sonal
China
Brazil

diversification
innovation
wset- domain pomard
Diversity
Inmersive reality

educational experiences in wineries

Question 3

How is Artificial Intelligence being used within the wine industry and what might its impact be in the coming decades?

Question 4

Are biodynamic practices the key to ensure more sustainable wine production?

Question 5

Does anyone still need wine writers?