2.3 Flashcards
1
Q
Viscose rayon
A
Made of regenerated cellulose
Alternative to cotton
2
Q
Nylon
A
Alternative to silk
3
Q
Major development in manufacture
A
- Mass production - post WW1
- New fabric developments
4
Q
Product Lifecycle: stages
A
- Design introduction
- Evolution
- Growth and maturity
- Decline
- Replacement
5
Q
Design introduction
A
A new exclusive design
Displayed on the catwalk
Custom fitted
Expensive
Worn by celebrities
6
Q
Evolution
A
The style becomes popular
Publicised in the media
Becomes more widely available
Remains expensive
7
Q
Growth and maturity
A
The style is adapted
Becomes cheaper
Is sold on the high street
Copies are produced at different prices
8
Q
Decline
A
The style becomes less popular
Surplus stock is sold on sale
9
Q
Replacement
A
The style is no longer available
