2.2 - quality of information Flashcards
Discuss the importance of PHPS collecting good quality information. [10 marks]
Good quality information is accurate, reliable, valid, up-to-date, relevant, and complete. For a courier service like PHPS, this ensures smooth operations, customer satisfaction, and legal compliance.
Accuracy:
Ensures customer addresses, contact numbers, and parcel data are correct.
Prevents misdelivery or failed collection.
e.g., If a postcode is wrong, the parcel might go to the wrong location.
Validity:
Data like tracking numbers follow a specific format (LLNNNNL) — this helps in easy identification and traceability of parcels.
Real-time GPS data helps couriers navigate effectively.
Completeness:
PHPS must collect all relevant details: name, email, address, phone, payment info, and parcel contents.
Missing information could delay or prevent a successful delivery or registration.
Relevance:
Only essential info should be collected to meet GDPR requirements.
E.g., collecting unnecessary personal details could be seen as intrusive or unlawful.
Reliability:
Customers rely on tracking data and SMS/email updates, so the data must be consistently correct and accessible.
🧠 Link to LO2.2:
According to LO2.2, quality information allows better decision-making, greater efficiency, and helps organisations like PHPS avoid financial loss and reputational damage.
Discuss the possible impacts that poor quality information could have for PHPS. [10 marks]
Poor quality information can have serious negative effects on PHPS’s operations, reputation, and customer satisfaction.
One major risk is misinformed decision-making. If the data collected from customers is inaccurate, not valid and irrelevant —such as incorrect delivery addresses, contact numbers, or parcel details—couriers may struggle to deliver parcels efficiently.
