2.2 - Aggregate Demand Flashcards
Aggregate Demand
The total demand for goods and services in an economy at a given price level over a period of time
Formula for Aggregate Demand
AD = C + I + G + (X - M)
Components of Aggregate Demand
- Consumption
- Investment
- Government spending
- Net exports
Axis for an Aggregate Demand curve
- Price level (Y-Axis)
- Real Gross Domestic Product (X-Axis)
Income effect
As a rise in prices is not matched straight away by a rise in income, people have lower real incomes so can afford to buy less, leading to a contraction demand
Substitution effect
If prices in the UK rise, less foreigners will want to buy British
exports and more UK residents will want to buy imported foreign goods because they are cheaper. The rise in imports and fall of exports will decrease net exports so aggregate demand will contract
Real balance effect
A rise in prices will mean that the amount people have saved
up will no longer be worth as much and so will offer less security. As a result, they will want to save more and so reduce their spending, causing a contraction in Aggregate Demand
Interest rate effect
Rising prices mean firms have to pay their workers more and so
there is higher demand for money. If supply stays the same, then the ‘price of money’ i.e. interest rates will rise because of this higher demand. Higher interest rates mean that more people will save and less will borrow and will also mean that businesses invest less, so Aggregate Demand will contract
Disposable income
The amount of income left for individuals or households after paying taxes and receiving government transfers, available for spending or saving, reflecting the real purchasing power of consumers
Marginal Propensity to Consume
The proportion of an additional unit of income that a consumer is likely to spend on goods and services, rather than saving
Formula for Marginal Propensity to Consume
Change in consumption / Change in income
Average Propensity to Consume
The proportion of total income that is spent on consumption
Formula for Average Propensity to Consume
Total consumption / Total income
Marginal Propensity to Save
The proportion of an additional unit of income that a consumer saves rather than spends
Formula for Marginal Propensity to Save
Change in savings / Change in income
Average Propensity to Save
The proportion of total income that is saved rather than consumed
Formula for Average Propensity to Save
Total savings / Total income
Influences on consumer spending
- Interest rates
- Consumer confidence
- Wealth effects
- Distribution of income
- Tastes and attitudes
Gross investment
The total amount spent on new capital goods, such as machinery, buildings, and equipment, in a given period, without accounting for depreciation
Net investment
The total amount spent on new capital goods, after accounting for depreciation
Formula for net investment
Gross investment - Depreciation
Influences on investment
- Rate of economic growth
- Business expectations and confidence (Animal spirits)
- Demand for exports
- Interest rates
- Influence of government and regulations
- Access to credit
- Technological change
- Costs
Influences on government expenditure
- The trade cycle
- Fiscal policy
- Age distribution of the population
How the trade cycle influences government expenditure
In a recession, the government may increase spending in order to increase demand to reduce unemployment. Government spending also automatically rises during a recession as they have to spend more on unemployment benefits. During booms, the government may decrease spending to decrease demand and reduce inflation