1.2 - How Markets Work Flashcards
Demand
Quantity of a good or service that a consumer is able and willing to buy at a given price during a given period of time
Factors affecting demand
- Population
- Income
- Related goods
- Advertising
- Taste/fashion
- Expectations
- Seasons
Law of diminishing marginal utility
The satisfaction derived from the consumption of an additional unit of a good will decrease as more of a good is consumed
Total utility
The satisfaction gained by a customer as a result of their overall consumption of a good
Marginal utility
The change in satisfaction resulting from the consumption of the next unit of a good
Derived demand
When the demand for one good is linked to the demand for a related good
Composite demand
When the good demanded has more than one use, for example milk, assuming there is a fixed supply of milk, an increase in the
demand for cheese will mean that more cheese is supplied, and therefore less butter can be supplied
Joint demand
When goods are bought together
Price elasticity of demand
The responsiveness of demand to a change in price
Formula for price elasticity of demand
% Change in quantity demanded / % Change in price
Elastic demand
A good which is very responsive to a change in price, meaning that the change in demand is greater than the change in price and PED>1
Inelastic demand
A good which is unresponsive to a change in price, meaning that the change in price is greater than the change in demand and PED<1
Unitary elastic demand
A good where quantity demanded changes by exactly the same percentage as price, meaning that PED=1
Perfectly elastic demand
A good where a change in price causes quantity demanded to fall to 0, meaning that PED=Infinity
Perfectly inelastic demand
A good where a change in price causes zero changes to quantity demanded, meaning that PED=0
Factors influencing Price Elasticity of Demand
- Availability of substitutes
- Time
- Necessity
- Percentage of total expenditure
- Addictiveness
How a change in price affects revenue with a elastic demand curve
A decrease in price leads to an increase in revenue and an increase in price leads to a decrease in revenue
How a change in price affects revenue with a inelastic demand curve
A decrease in price leads to a decrease in revenue and an increase in price leads to an increase in revenue
Income Elasticity of Demand
The responsiveness of demand to a change in income
Formula for Income Elasticity of Demand
% Change in quantity demanded / % Change in income
Normal good
A good for which demand increases when income rises and decreases when income falls, meaning YED>0
Inferior good
A good for which demand decreases when income rises and increases when income falls, meaning YED<0
Luxury good
A type of normal good for which demand increases more than proportionally as income rises, meaning YED>1
Cross Elasticity of Demand
The responsiveness of demand for one product (A) to a change in the price of another product (B)