2.2 Aggregate Demand Flashcards
What is aggregate demand
Aggregate demand is the total level of spending in the economy at any given price
What are the components of AD
Consumption
Investment
Government spending
Net exports
what is consumption (AD)
consumer spending on goods and services; it makes up about 60%
of AD, so is the biggest part.
what is investment (AD)
spending by businesses on capital goods, such as new equipment
and buildings as well as working capital e.g. stocks and work in progress; it makes up
about 15-20% of AD. Most investment is by the private sector (about 75%) but there
is also investment by the government.
what is government spending (AD)
spending by the government on providing goods and
services, generally public and merit goods, both on wages and salaries of public
sector workers and on investment goods like new roads and schools. This will
change year on year as governments decides how much they spend.
what is net exports (AD)
exports minus imports: when imports are higher than exports this is a
minus figure as more money leaves the UK than comes in. The UK has a large trade
deficit, but this minor figure and is the least significant part of AD at around 5%.
what is the AD curve
The AD curve is the same as the demand curve for an individual market, but instead of
showing the relationship between price and output, it shows the relationship between price
level and real GDP. Like the demand curve, the AD curve is downward sloping
what is the income effect
As a rise in prices is not matched straight away by a rise in income,
people have lower real incomes so can afford to buy less, leading to a contraction
demand.
what is the substitution effect
If prices in the UK rise, less foreigners will want to buy British
exports and more UK residents will want to buy imported foreign goods because they
are cheaper. The rise in imports and fall of exports will decrease net exports so AD
will contract.
what is the real balance effect
A rise in prices will mean that the amount people have saved
up will no longer be worth as much and so will offer less security. As a result, they will
want to save more and so reduce their spending, causing a contraction in AD.
what is the interest rate effect
Rising prices mean firms have to pay their workers more and so
there is higher demand for money. If supply stays the same, then the ‘price of money’
i.e. interest rates will rise because of this higher demand. Higher interest rates mean
that more people will save and less will borrow and will also mean that businesses
invest less, so AD will contract
what causes a shift in the AD curve
caued by a change in any other variable.
what causes a movement along the AD curve
caused by changing prices
what is consumption
Consumption is spending on consumer goods and services over a period of time.
what is disposable income
Disposable income (Y) is the money consumers have left to spend , after taxes have been
taken away and any state benefits have been added. This means that disposable income is
affected by government taxation as well as wages.
It is the most important factor in determining the level of consumption
what is MPC
the proportion of income that people are likely to spend. For most people, their MPC will be positive but less than 1
poorer people will have a higher MPC as they need to spend a higher proportion of their income to survive.
MPC calculation
change in income
what is APC
The average propensity to consume (APC) is the average amount spent on
consumption out of total income. In an industrialised country, the APC for the
economy is likely to be less than one as people save some of their earnings.