1.2 How markets work Flashcards
Underlying assumptions of rational economic decision making
• consumers aim to maximise utility
• firms aim to maximise profits
• governments aim to maximise social welfare
What is demand
Demand is the ability and willingness to buy a particular good at a given price and at a given moment in time
What happens for a movement along the demand curve
A movement along the demand curve is caused by a change in the price of the good.
What happens for a shift in the demand curve
A shift in the demand curve is caused by a change in any of the factors which affect demand
What is the condition of demand
(What does condition mean not what are the conditions)
The conditions of demand are the factors which cause the demand curve to shift. A shift right is an increase in demand and a shift to the left is a decrease in demand
What are the conditions of demand
PIRATES
• population - increase in population, expect a rise in demand
• income - if income increases, demand increases
• related goods - substitute goods, complementary goods.
• advertising - good adverts, demand goes up
• taste/fashion - something more fashionable, demand goes up
• expectations - expectation of future can have impact. Expect a shortage, demand goes up
• Seasons - winter, puffer demand goes up
Relationship between the downward sloping demand curve and diminishing marginal utility
•assumption that consumers behave rationally
The law of diminishing marginal utility states that the satisfaction derived from the consumption of an additional unit of a food will decrease as more of a good is consumed.
If more of a good is comsumed, the less satisfaction from the good. This means that consumers are less willing to pay high prices at high quantities since they are gaining less satisfaction.
What is elasticity of demand
Elasticity of demand is an attempt to measure the responsiveness of quantity demanded to changes in other variables: its own price, the price of other goods and real income. If a good is elastic, it is relatively responsive and if it is inelastic, it is relative unresponsive
What is price elasticity of demand
(Word and equation)
The responsiveness of demand to a change in the price of a good
% change in quantity demanded
———————————————-
% change in price
Numerical values for :
Unitary elastic PED
relatively elastic PED
Relatively inelastic PED
Perfectly inelastic PED
perfectly elastic PED
Unitary electric is where PED =1
Relatively elastic PED > 1
Relatively inelastic PED < 1
Perfectly elastic PED = infinity
Perfectly inelastic PED = 0
Factors influencing PED
• availability of substitutes
• time
• necessity
• how large a % of total expenditure
• addictive
Why is PED significant
• PED determines the effect of the imposition of indirect taxes and subsidies
• the more elastic the D curve, the lower the incidence of tax on the consumer.
What is income elasticity of demand
The responsiveness of demand to a change in income
% change in quantity demanded
———————————————
% change in income
Numerical values for each type of goods YED
inferior good
Normal good
Luxury good
Inferior YED < 0
Normal good YED > 0
Luxury good YED > 1
Why is YED significant
• It is important for businesses to know how their sales will be affected by changes in the income of the population.
• it may have an impact on the type of goods that a firm produces.
What is cross elasticity of demand
The responsiveness of demand for one product (A) to the change in price of another product (B)
% change in quantity demanded of A
——————————————————
% change in price of B
Numeric values of YED for different type of goods
Substitutes
Complementary goods
Unrelated goods
Substitutes XED > 0
Complementary goods XED < 0
Unrelated goods XED = 0
Why is XED significant
Firms need to be aware of their competition and those producing complementary goods. They need to now how price changes by other firms will impact them so they can take appropriate action.
What is supply
Supply is the ability and the willingness to provide a good or service at a particular price at a given moment in time
What caused a movement along the supply curve
A moment along the supply curve is caused by a change in the price of the good