2.2 Aggregate Demand Flashcards
What is AD?
The total level of spending in the economy at any given price
What are the components of AD?
- Consumption
- Investment
- Government Spending
- Net Exports
AD formula
AD = C+I+G+(X-M)
What is Consumption?
- Consumer spending on goods and services
- It makes up about 60% of AD
What is investment?
- Spending by businesses on capital goods, such as new equipment and buildings as well as working capital
- Makes up about 15 - 20% of AD
- Mostly in the private sector
What is Government spending?
- Spending by the government on providing goods and services, generally public and merit goods, both on wages and salaries of public sector workers and on investment goods like new roads and schools
- Tends to be around 18-20% of GDP
What are Net Exports?
Exports minus imports
5% of AD
AD Curve
What are the four key reasons for the AD curve being downward sloping?
(As a rise in prices causes a fall in real GDP)
- Income effect
- Substitution effect
- Real balance effect
- Interest rate effect
Explain the income effect
- As a rise in prices is not matched straight away by a rise in income
- People have lower real incomes so can afford to buy less, leading to a contraction in demand
Explain the Substitution effect
- If prices in the UK rise
- Less foreigners will want to buy British exports and more UK residents will want to buy imported foreign goods because they are cheaper
- The rise in imports and fall of exports will decrease net exports so AD will contract
Explain real balance effect
- A rise in prices will mean that the amount people have saved up will no longer be worth as much and so will offer less security
- As a result, they will want to save more and so reduce their spending, causing a contraction in AD
Explain interest rate effect
- Rising prices mean firms have to pay their workers more and so there is higher demand for money
- If supply stays the same, then the ‘price of money’ i.e. interest rates will rise because of this higher demand
- Higher interest rates mean that more people will save and less will borrow
- Meaning businesses invest less, so AD will contract
A movement along the AD curve is caused by …..
a change in prices caused by inflation or deflation
A shift of the AD curve is caused by a ….
change in any other variable
What is disposable income?
- The money consumers have left to spend
- After taxes have been taken away and state benefits have been added
What is Marginal Propensity to Consume (MPC)?
A measure of the proportion of an increase in income that a person or household is likely to spend on goods and services rather than save
What is the likely MPC of an average person?
- MPC will be positive but less than 1
- i.e. an increase in income increases spending but spending doesn’t increase by as much as income