2.1.9 - The rebranding process and players in urban areas

Question 1

why do urban areas rebrand?

Answer 1

• attract further investment
• make the area suit its perception more

Question 2

what type of areas in urban centres get regenerated?

Answer 2

• promoting advantageous businesses
• develops stadiums ( sports bring tourists)
• cultural areas (theatres)
• festivals (reading)
• flagship developments

Question 3

how do the urban centres regenerate the area?

Answer 3

• accessibility (increases the livability of area)
• centrality (services are together)
• modernisation (attracts more FDI)
• specialist institutions ( leisure areas)
• global transport links (airports)

Question 4

what are the benefits and disadvantages of sports stadiums being regenerated?

Answer 4

BENEFITS:
- more jobs, multiplier effect, tourism, improved image, property value increases

CONS:
- congestion/pollution, maintenance is expensive, seasonality, short-term creation costs

Question 5

what is culture-led regeneration?

Answer 5

regenerating cultural facilities and events - like farmers markets or festivals ( Eisteddfod)

Question 6

what is an example of a flagship evelopment?

Answer 6

the DVLA in swansea - increases employment and produces comercial offices and leisure facilities nearby as more disposable income

Question 7

what is an example of industrial heritage regeneration in an urban centre?

Answer 7

digbeth in birmingham - often produces centrality for factories and helps to support local businesses

Question 8

how do local governments lead rebranding in urban centres? whats an example

Answer 8

• where they shed an old image and produce an entirely new one
• cardiff bay - accessible central station, focus on the heritage, more shops

Question 9

how do community groups rebrand urban centres?

Answer 9

very rich industries lead economic activity and fund to rebranding of areas

Question 10

whats an example of private community groups rebranding an urban area?

Answer 10

kings cross station, built on unused land that was once public - produced 19,000 homes

Question 11

what are the positive impacts of rebranding in urban areas?

Answer 11

• boosts the economy,
• attravts tourism
• increases the perception of the place
• makes it more linked to other places

Question 12

what are the negative impacts of rebranding in urban areas?

Answer 12

• bad for the environment
• costly to regenerate
• creates a social divide between places that are regenerated and those that are not

Question 13

how does rebranding/regenerating urban areas focus on the accessibility?

Answer 13

• suited housing
• inclusive community
• accessible outdoors
• accessible public transport (lifts)