2.1.7 - The rebranding process and players in rural places Flashcards
what percent of people in the uk lived in rural areas in 2017?
17%
why has there been a decrease in people living in rural areas?
- mechanisation (replacing human labour so moves to urban for work)
- rising scale of farms (more factory farming which is more mechs as buyers prefer that)
- seasonal crops (cheaper to buy abroad during off-season)
what is the post-productive countryside?
- rural areas that are no longer reliant on primary workforce
what are the challenges of the post-productive countryside?
- agricultural change (more mechanisation)
- decline in services (less chance of economic success as only trained in primary work)
- depopulation ( brain drain - young people are smart so leave)
how is rural idealism reinforced through the media?
- recreational activities
- heritage ( gives historical interest)
- media coverage
- event ( festivals)
- unique produce ( Yorkshire)
what is rural idealism?
- when rural landscapes are viewed as idealistic and beautiful due to the traditional buildings, locals, employed locals
what are some of the negative consequences of rebranding on peoples perceptions of a place?
- locals are against it (NIMBYism)
- non-tourist services go into decline and house prices increase
- social exclusion
- environmental impacts
- seasonal employment
what are some of the postitive consequences of rebranding on peoples perceptions of a place?
- more visitors stimulate local economies
- visitors presence gives a locals a nice quality of life
- media helps to stimulate local economies - multipler effect
what is an example of a rural place that has rebranded? pos/neg?
blanau ffestiniog:
- increases its FDI as for recreational purposes has a zipline which is enticing for young people
- grows tourist industry
BUT
- envionmental impact, social exclusion, eyesore for locals, congestion
