21.4 Election time

Question 1

Factors influence voter behaviour

Answer 1

*Leader’s personality, a likeable leader boosting the party’s chances.
*A government’s past record and competence
*The Opposition highlighting government mismanagement and offering alternatives.
*Party loyalty can lead to consistent voting for the same party.

Question 2

Ways to communicate with voters

Answer 2

Social media
Traditional media - television, radio interviews, newsletters
Face to face - get out and talk
Advertise - Slogans, jingles, close-up message from leader, expose opponents’ weaknesses