2.1 Demand Flashcards
Demand
How much is a consumer willing to pay for a good/service at that given price at that time.
Diminishing Marginal Utility
The added benefit of consuming one more unit of good/service decreases as consumption increases.
Law of Demand
As the price of a good decreases the demand for that good increases. Price and demand have an inverse relationship.
Assumption about law of demand
The income effect: A decrease in price of goods/services being consumed, consumers experience increase in real income, allowing for them to purchase more of product.
The substitution effect: Price of good/services decrease(relative to other products), then people will buy more since marginal utility ratio improved. Since price is lower people will substitute goods because price of good decreases.
Change in demand
price of good stays the smae but demand for it increases/decreases.
- change in income:
- normal good: as income increases demand increases.
- inferior good: as income increases demand decreases(normally cheaper alternatives to higher quality goods) - Chnage in taste/prefrences
- expectations of future prices
- price of complments/substitutes(inverse relationship for substitute) (direct relation for compliments)
- substitute goods: demand for one good increases when price of another good increases)
- complementary goods: goods used in combination with each other
- increase price in one good, demand decreases for other. - number of consumers on the market changed
CHANGE in quanity demanded
amount of goods/services people will buy as particular price at particular time
- change in income
Shift vs movement on demand curve
change in quanity demanded due to price = movement
change in demand due to non-price factors= shift the entire curve.