2.1

Question 1

True or false: Being customer-centric is a choice

Answer 1

False, being customer-centric IS a choice

Question 2

Top reasons why start-ups fail (5)

Answer 2

pricing and cost issues

get out-competed

not the right team (sayop imo work environment and poor and work output)

Ran out of money

No market needed (there is no demand for it)

Question 3

A part or section of something distinct or separate from the whole

Answer 3

Segment

Question 4

A distinct group of potential customers with similar needs and behaviors

Answer 4

Customer Segment

Question 5

Companies segment their markets based on varied criteria, true or false?

Answer 5

True

Question 6

Segmentation Criteria

Answer 6

Demographic

Psychographic

Geograpic

Behavioural

Question 7

Segmentation benefits

Answer 7

Better understanding of customer needs

Better product fit

Personalization of product/service

Focused Targeting

Customized Communication

Question 8

A company that sells products or services directly to individual consumers

Answer 8

B2C (Business-To-Consumer)

Question 9

Sub Segments are also possible within the larger B2C segment

Answer 9

Athletes

Hikers

Fashion Conscious

Orthopaedic Support Seekers