2016 Honda Fit Flashcards
62% of Fit owners remain loyal to Honda.
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The Fit has been on the 10 Best Cars list every single model year since it debuted.
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Received 2013 Best Value Award from KBB.com
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Won the 2013 Residual Value Award from ALG in the sub-compact category.
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Typical buyer are attracted to the sub-compact cars for…?
Fuel economy and value for the money.
What are the Fit’s Primary competitors?
Toyota Yaris Ford Fiesta Nissan Versa Note Hyundai Accent Chevy Sonic Kia Rio
Who are the Fit’s primary buyers?
Male or Female
28-32 yrs old
Single
College-educated professionals
$48,000-$58,000 household income
Suburbanites that enjoy music, outdoor activities and social events.
Seeking value, connectivity, tech, versatility and low monthly payments.
These buyers are tech savvy, very well informed, demand transparency, reject pressure and are extremely loyal to the company if they buy.
Who are the secondary buyers?
Male or Female
45-60= yrs old
Married
College-educated professional/tech/ teachers that may be retired and on a fixed income.
$65,000-$80,000 household income
Suburbanites who enjoy gardening, golf, family and travel.
Seeking safety feature, great packaging, fuel efficiency and useful tech.
The Fit is affordable, yet packed w/ value and quality, ready for any occasion and makes the journey enjoyable.
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Fit LX features:
Multi-angle rearview camera Bluetooth HandsFreeLink 5-inch color LCD display LED brake lights Auto on/off headlights Center console armrest Cruise control Eco Assist System (CVT models) Expanded View Driver's Mirror One-touch turn indicators Trip computer Air conditioning Power mirrors and door locks Security system
Fit EX feaatures:
One-touch power moonroof Smart Entry system Push button start Honda LaneWatch Display Audio w/ 7" touch-screen Paddle shifters (CVT models) Fog lights 16" alloy wheels
Fit EX-L features
Leather-trimmed seats Heated front seats Heated side mirrors Side-mirror turn indicators Leather-trimmed steering wheel Leather-trimmed shift knob
Fit EX-L w/ Navi features:
Honda Satellite-LinkedNavigation System
Honda HD Digital Traffic
HD Radio
SiriusXM Radio
Describe the exterior styling.
All new grill design integrates sleekly with the headlights.
Lower front facia provides a sporty look.
Side view provides an aerodynamic appearance.
What trims have the fog lights?
EX and EX-L