2. Strategic Marketing

Question 1

Difference between goals and objective?

Question 2

What is an Business Objective?

Question 3

What different types of objectives can i cite ?

Question 4

Give the definition of SMART objectives and some examples

Question 5

Describe the Market and different spatial and temporal market definition

Question 6

Give SMART marketing targets ( place and distribution) for a car manufacturing company

Question 7

Give types of models for the situational analysis of a company, external and internal

Question 8

Describe the external analysis methods and what they show

Question 9

Give examples of main marketing strategies

Answer 9

Content marketing - focus on content creation that will draw people in and build interest.

Inbound marketing - pulling customers in and driving traffic to your website or products like E-mail marketing
Social media/ digital marketing
SEO
Marketing Communication - focused on your brand’s message and value proposition

Question 10

What makes a strategy successful? Steps that could be followed

Answer 10

Set specific goals/ objectives - SMART
Identify target audience
Identify competitors - situational analysis
Fitting platform to distribute and advertising