1. Marketing Management Process

Question 1

What is the definition of Marketing?

Answer 1

“Marketing is the organisation of the sale of a product or service. Deciding on its price, the areas it should be supplied to and how it should be promoted”

Question 2

Give the definition of marketing management

Answer 2

Marketing management is the art and science of choosing target markets
+ getting, keeping and growing customers through creating developing and communicating superior customer value”

Question 3

What is the difference between strategic Marketing and operational Marketing ?

Question 4

Give the Strategic Corporate Management Process and dimensions

Question 5

Explain the Marketing Process AND Phases.