2. Stakeholders And Stakeholder Management

Question 1

What are the three types of stakeholders?

Answer 1

Internal stakeholders: employees, management

Connected stakeholders: shareholders, customers, suppliers

External stakeholders: community, government

Question 2

Explain stakeholder mapper

Answer 2

Tradeoff between power and interest, LOW/LOW = Minimal effort
High/Low = Keep satisfied - Often passive but can make presence felt if disturbed
LOW/HIGH = Keep informed = interested in plans but lack power to do much about it
HIGH/HIGH = Key players - most important to business, posess considerable power