2-neuro shit Flashcards
what does the amygdala detect?
- EMOTIONAL SALIENCE, not threat
- The stronger the emotional salience, the more active the amygdala
emotional salience in regards to positive and negative experiences
- All kinds of things are emotionally salient, including positive experiences and novelty
- Negative experiences quickly and easily reach very strong emotional salience
Emotional Salience
- The emotional significance of percepts, thoughts, or other elements of mental experience
- which can draw and sustain attention through mechanisms outside of cognitive control
Cognitive control
The DELIBERATE GUIDANCE of current thoughts, perceptions or actions.
- This control is imposed in a goal-directed manner by currently active top-down executive processes
Typical hospital delivery sequence of steps
After the baby is born:
- Cut the cord
- Wipe the baby with a towel
- Wrap the baby in another towel
- Put a hat on the baby’s head
- (Finally) give the baby to mother
types of disgust
- distaste
- disgust
- moral disgust
function of distaste
to avoid toxins
ex: eating spoiled food, unpleasant tastes
function of disgust
to avoid infection
ex: Seeing spoiled food, vomit, maggots, etc; Seeing injuries, blood, bodily deformities; Contact with sick or unfamiliar individuals
function of moral disgust
to Avoid “unsuitable” interaction partners
ex: Violations of social and moral norms)
effects of fear and disgust on motivation
they are HIGHLY motivating!!
UK’s Gen Unhooked campaign of anti-smoking ads
- The campaign received hundreds of complaints about th advertisements, describing them as “offensive”, “disturbing”, or “violent”
- Campaign eventually stopped and the advertising agency said it “broke rules” The UK’s Department of
- Health said the campaign was “highly effective”
what detects taste in the brain?
- the insula
- orbitofrontal cortex (OFC)
The Insula
primary gustatory cortex
- taste identification and intensity
- damage can lead to inability to identify taste experiences
Orbitofrontal Cortex (OFC)
secondary gustatory cortex
- the motivational value (approach/ avoid) of taste experience
Ventromedial Prefrontal Cortex (VMPFC)
“Somatic markers”
conscious experience
- physiological affective states associated with
particular stimuli - different somatic markers created by different stimuli are integrated in VMPFC to produce a net somatic state
- a mechanism by which emotional processes can guide or bias reasoning