2. Influences On A Businesss Flashcards
Digital communication
the transmission of of imformation electronically between computing devices
Social media
Methods of online communication such as websites and applications. They share information and help to develop social and professional contacts
Stakeholders
- Individuals and orginisation that are affected by, and affect, the activities of a business
Intranets
Communication networks which can only be accessed by an organisation’s employees
Extranets
Similar to intranets but can also be accessed by other organisations such as suppliers
E commerce
the act of buying or selling a product using an electronic system such as the interent
M-commerce
The buying and selling of products through wireless handheld devices such as a smartphone.
Cloud computung
A general term for the delivery of specialist computing services, such as the storage of very large amounts of data provided by businesses using the internet.
What are the methods of e-commerce? (11)
Online advertising Online auctions Online bookings Online purchases Online shopping Mobile apps Electronic payments Internet banking Social networking Contactless transactions
Types of digital communication? (6)
- Mobile phone calls
- Text
- Video conference
- Social media
- Blogs
Ethics
Whether a business descision is thought to be morally right or wrong. An ethical descision is made on the basis of what is judged to be morally right.
The Environment
The natural world in which we live. It is the landscape and its natural features such as the seas, rivers, forests and mountains
How does a business become more ethical?
- Improve working conditions
- Reducing pollution
- Buying fairtrade supplies
- Donations to the community
Benefits of a business trading ethically
- A business may get increased sales from their reputation of ethical trading (e.g. Body Shop) this may mean higher sales revenue and that may mean higher profits
- Businesses that trade ethically tend to have more loyal and motivated staff (e.g. Lush cosmetics)
- If consumers trust a brand to be ethical, this can mean competitive advantage for the businessl
Drawbacks or a business trading ethically
- Having to be an ethical trader may mean the business is unable to maximise profits for the shareholders
- Moving production into some countries where child labour and poor health and safety are the norm may be very expensive for the business to put right – UK consumers will no longer tolerate these practices in the supply chain (e.g. Primark)
Trade - off
- A trade-off is a compromise between one thing and another
* There has to be a trade-off or compromise between making a profit and being ethical so everyone is happy
What are some environmental considerations businesses have to take?
- Traffic congestion
- Recyling
- Waste disposal
- Noise pollution
- Air pollution
Sustainibility
Sustainability can be defined as; avoidance of the depletion of natural resources in order to maintain an ecological balance
The economic climate
The general condition of the economy, the way that the resources and the production and consumption of goods in the UK are managed
What is the relationship between Profit and Interest rates?
- as profit increases - interest rates deccreases
- as profit decreases - interest rates increase
Overdraft
A flexible loan which businesses can use, whenever necessary, up to an agreed limit.
Consumer spending
The value of goods and services over a time period, usually a month or a year.
The economy
Made up of millions of individual consumers, many thousands of businesses and governments. All take descisions on what to buy and produce.
Consumers
Individuals who buy goods and services from businesses
Globalisation
The process by which businesses start operating on an international scale.
Multinational(MNC)
A multinational is a business which trades in more than one country, often shortened to MNC
What is an export?
An export is a product that the UK sells to overseas markets
Benefits of globalisation for UK businesse? (5)
- Wider markets
- Economies of scale
- Labour migration
- Specialisation
- Multiplier effect