2. Demand, Supply and Market Equilibrium Flashcards
Law of Demand relationship
inverse/negative relationship between price of product and quantity demanded
Substitution effect
Law of demand
When a product becomes more expensive, consumers substitute toward a cheaper good
Income effect
Law of demand
When a product becomes more expensive, it takes up a larger portion of a consumers income and so the consumer has less to spend on other goods
(the purchasing power of income is reduce)
Demand: Importance of Price
Price changes to goods and services changes the quantity demanded
Movement along the demand curve
Due to price
- Expansion: decrease in price, increase in demand
- Contraction: increase in price, decrease in demand
Non-Price Factors lead to:
Shift in demand: QD of good changes at every price
Price stays same, the quantity varies
Shift in demand occurs as:
- Increase (every price point, consumers willing for more)
2. Decrease (every price point, willing for less)
Non-Price Factors:
- Price of related goods
- Tastes and preferences
- Level of disposable income
- Demographic factors
- Expectations of consumers
What effect do price of related goods have? (Demand)
- Substitutes: >price, price,
What influences tastes and preferences?
- Consumer trends
2. Media influence
What effect does level of disposable income have?
- Normal Goods: >income, >demand
2. Inferior Goods: >income,
What effect do demographic factors have?
Influences consumption patterns
What are examples of demographic factors?
- Age
- Gender
- Socioeconomic status
What is the effect of expectations of consumers?
If consumers expect lower prices in the future, they decrease demand
What is the effect of tastes and preferences?
If consumers prefer something, they are likely to have a greater demand for that specific commodity