2 Consumer Wellbeing

Question 1

Wellness Views

Answer 1

• Better Health
• BEtter Fitness
• BEtter Nutrition
• BEtter Sleep
• Meditation
• Appearance

Question 2

Illenss

Answer 2

• Employer support for mental health
• Access to mental health supporters
• Workplace stigma

Question 3

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Question 4

Good Business def

Answer 4

Business ethics is the study of appropriate
business policies and practices regarding
potentially controversial subjects including
-corporate governance,
-insider trading,
-bribery,
-discrimination,
-corporate social responsibility, and
-fiduciary responsibilities.

Question 5

Good Marketing problems / issues

Answer 5

• Exaggeration / Truth Distortion
• Exploitation of vulnerable groups
• Exageration / Distortion of reality
• Creation of fake needs
• Concealing Important Info
• Use negative feeling
• Inducing Anxiety / fear
• High pressure selling factors
• Lack of transparency around data / sources of adverts
• Using FOMO (Fear of Missing Out)
• Population Selective
• Bad ethical practices

Question 6

Manipulative Marketing (Allegation-responses)

Answer 6

Allegation: The marketing system creates
artificial needs—demand that only its
products can satisfy!
Response: Needs are bioligical motives and
are thus already there. Marketing
recommends eays to satisfy these needs.

Allegation: Marketing manipulates the
massess by making promisses products
cannot meet.
Response: Marketing helps to communicate
the availability of products than can satisfy
existing needs, thereby reducing consumers’
search costs.

Question 7

Dissatisfied Customers

Answer 7

Dissatisfied consumers…
• appeal directly to the seller for redress (e.g.,
refund)
• engage in negative word-of-mouth and boycott
• include third-parties

Question 8

Kennedy’s ”Declaration of Consumer

Rights” (1962)

Answer 8

Consumers have the right to…
• the satisfaction of basic needs
• be protected against hazardous
products
• have the facts needed to make an
informed decision
• choose between a variety of products
and services
• be heard in making and excution of
government policy
• a fair settlement of justice claims
• acquire the skills and knowledge to be
an informed and responsible consumer
• to live in a healthy and sustainable
environment

Question 9

Consumers Market Access

Answer 9

For many consumers, the ability to have access (find and purchase) goods and
services is limited because of physical, mental, economic, or social barriers

• Disabilities
• Media Literacy
• FOod Deserts

Question 10

Dark Consumer Behavior

Answer 10

• Addictive Consumption
• Social Media Addiction
• Consuming Consumers
• Compulsive Consumption

Question 11

Summary on Consumer Wellbeing

Answer 11

Now, You Know…

…what ethical business is
…that consumers have the right for safe and functional products
…that consumer behavior can harm themselves, other individuals and society