2 Flashcards
- Creativity Is Not Exclusively for ‘Elite’ People
- It Can be Developed in All Persons
- Creativity is a Personal Problem-solving Process of a Non-routine Kind
- It Can be Learned, Practiced & Successfully Applied by all - in Every Walk of Life
The Reality
3 components of creativity
- Expertise
- Creative thinking
- Motivation
technical, procedural and intellectual knowledge—is the foundation for all creative work
Expertise
relates to how people approach problems and depends on personality and thinking/working place.
Creative thinking
is generally accepted as key to creative production, and the most Important motivations are intrinsic passion and interest in the work itself.
Motivation
Stages of the Creative Process Incubation
A.Explore
*experiment
*synthesize
B.Evaluation
* reflect
* criticize
* assess
C.Preparation
*research
*consume
*immerse
*gather
D.Illumination
E.Implementation
*work
Creative Techniques
-Brainstorming
-Brainwriting
- Mind Mapping
- Five Ws and H
- scamper
The facilitator writes down all the ideas on a large sheet of paper or board;
* The participants call their spontaneous ideas as a reaction on the problem definition;
* The participants associate on each other’s ideas;
* The participants do not express their critics on each other’s ideas and;
* The participants try to do this at a high speed.
Brainstorming
Brain Writing is a technique similar to brainstorming. There are many varieties, but the general process is that all ideas are recorded by the individual who thought of them. They are then passed on to the next person who uses them as a trigger for their own ideas.
Brainwriting
also called ‘spider diagrams’ represents ideas, notes, information etc. in far reachingntree-diagrams. To draw a mind map:
* Lay-out a large sheet of paper in landscape format and write a concise heading for the overall theme in the center of the page.
* For each major sub-topic or cluster of material, start a new major branch form the central theme, and label it.
* Each sub-sub-topic or sub-cluster forms a subordinate branch to the appropriate main branch.
* Carry on in this way for every finer sub- branches.
Mind mapping
are six universal questions and are an influential, inspirational, and imaginative checklist. The technique uses basic questions generating prompts: What, When, Where, why, Who, and How.
Five Ws and H
stands for the following seven kinds of potential product changes:
Substitute – components, materials, people;
Combine – mix, combine with other assemblies or services, integrate;
Adapt – alter, change function, use part of another element;
Modify – increase or reduce in scale, change shape, modify attributes;
Put to another use;
Eliminate –remove elements, simplify, reduce to core functionality;
Reverse – turn inside out or upside down.
Scamper
in its modern meaning is “a new idea, creative thoughts, new imagination in the form of a device or method”. It is doing new things and the ability to apply creative solutions to those problems and opportunities that meet new requirements, unarticulated needs, or existing market needs.
Innovation
is a new technology that creates new products, hence new opportunities for the industry. This is the basic meaning of innovation and the reason it is important for economic growth as it creates business opportunities. Technology was and will be the key incentive to drive changes in our society.
Technological Innovation
Four types of innovation
- Architectural innovation
- Disruptive innovation
- Radical innovation
- Incremental innovation
innovation involves reconfiguring existing components within a business to deliver new value to customers and potentially create a new market.
Architectural innovation
a new product or service that fundamentally alters the competitive landscape, often by targeting underserved or overlooked market segments
Disruptive innovation
represents a departure from existing norms and conventions, introducing breakthrough technologies or concepts that redefine industry paradigms.
Radical innovation
involves making small, incremental changes and improvements to existing products, processes, or services over time.
Incremental innovation
refers to creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names and images used in commerce.
IP is protected in law by, for example, patents, copyright and trademarks, which enable people to earn recognition or financial benefit from what they invent or create.
Intellectual Property
