1st Mastery Test Flashcards

1
Q

Set of activities in creating, communicating, delivering and exchanging offerings that have value for customers.

A

Marketing

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2
Q

Offering something to another and offering something in return.

A

Exchange

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3
Q

The usefulness of the product to satisfy the consumers based on the product’s physical appearance (converting raw materials to finished goods)

A

Form Utility

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