1997 election Flashcards
Who won the 1997 election?
Tony Blair (Labour)
Who was leader of the conservatives
John Major
How many seats did labour win
418 seats, a labour landslide
Why was John Major government seen as weak
• The conservatives was involved with some sexual and financial scandals that gave them a bad look to the public
Age in the 1997 election
Many more younger people supported labour. 49% of voters were from 18-34.
Gender in the 1997 election
More women and men were seen to be voting labour. 45% of men voted labour while 31% of them voted conservatives.
The 1997 election and social class
In 1997 Labour won 50% of the skilled working class votes and 59% of the unskilled working class vote. Conservatives won 27% of skilled working class vote and 21% of unskilled working class vote.
Influence of the media in the 1997 election
- New Labour had a good approach to the media.
* The sun switched back to Labour
Labour’s manifesto
To cut classroom sizes, introduce fast - track punishment for persistent young offenders, to cut NHS waiting list, to get under 25 year olds into work and not raise income.
How did the conservatives react to New Labour
Made a slogan called ‘New Labour’ ‘New Danger’
What was Labour’s slogan
Because Britain Deserves Better
How was Blair viewed in the public.
He was viewed as young, charismatic, enthusiastic.
What does Nee labour mean?
A rebranding of the British Labour Party, to fit in with the modern world.
