1979 Election Flashcards
What was callaghans miscalculation
Autumn of 78 - Shirley Williams said to hold an election when Labour were receiving rise in polls but private polling convinced Callaghan not to - WOD set in after
What was the rates of unemployment from 1970-77
2.6% to 6.2%
What was the rates of inflation from 1974 to 1977
9.3% to 16%
What was the Tory narrative
-Labour wasn’t coping
- Labour was enslaved to trade unions
What were the election results
Cons - 339 seats
Labour - 269
Liberal - 11
Majority - 43
How did media play an important role
-Saatchi and saatchi- Labour isn’t working
-thatcher appeared well to the media
- opinion polls : closing gap encouraged both voters
Newspapers role
The sun - cons paper with 3.9m readers
Daily mirror - Labour paper with 3.1m readers
Thatchers leadership
31 March 1979 - Airrey Neave car bomb assassination
- Thatcher responded quickly , Callaghan asked a junior minister for a statement
What was liberal party’s problem
46 seats Labour -> cons
-libs blamed Callaghan
+ Thorpe scandal
What was the Thorpe scandal
Thorpe conspiring murder to his former gay lover
- helped thatchers rise to power
Conservative policies
High on principle - reduce gov spending , trade union rules , tackle inflation , party of law and order , new start
What was the winter of discontent
Uk economy had high inflation , unemployment and stagnant growth - severe disruptions and unrest
- crisis , what crisis
Why were trade unions used by the conservatives
-portrayed Labour Party as weak to union demands and trade unions holding the country to ransom
-WOD
- conservatives promised to reduce trade union power