1979 Election

Question 1

Winner

Answer 1

Thatcher

Question 2

Winner Party

Answer 2

Conservatives

Question 3

Before election

Answer 3

• jim waited five full years before the general election
  -winter of dicontent : many strikes
  -britain had to borrow from the IMG

Question 4

Example of how bad the strikes were:

Answer 4

Litter was everywhere
Bad smell
Even in central london

Question 5

Factors on why Thatcher won:

Answer 5

-strong campaign (knew how to use the media and spent lots of money on advertising)
-was fresh and presented as smart, strong etc
-four major influential newspapers were supporting her

Question 6

How did newspaper have influence

Answer 6

At this time it was the major source of news. 3 and half + million copies were sold everyday

Question 7

Why Labour lost?

Answer 7

-boring personality
- labour was doing a bad job
- Jim was nicknamed ‘lucky/average Jim’

Question 8

What was the turnout?

Answer 8

78.8%

Question 9

How much seats did Thachter have ?

Answer 9

339 seats

Question 10

What was the percentage for Thatcher?

Answer 10

43.9% Close to 50%

Question 11

Geography votes

Answer 11

conservatives dominated Southern Britain

Question 12

Gender votes

Answer 12

men was spilt evenly between L and C
women slightly towards Conservatives

Question 13

Age votes

Answer 13

Won all age groups expect from 18-24
Labour loss the 35-54 age groups

Question 14

Changes in voting

Answer 14

locations which typically voted Labour switched to Conservatives eg 13.9% swing to conservatives in Barking
social class DE and C2 turned to conservatives