1970s Cultural Change Topic 3 Flashcards
Which genre of music dominated in the late 60s and why?
Rock music as it was thought to be serious in a way that pop or easy listening wasn’t
How did rock perceive itself?
As free from commercialisation and the short term trends of fashion.
Music fragmented intro new genres:
Disco (Boom 1974-6) Heavy Metal Punk Hip Hop Progressive Rock Soul Funk
Heavy metal was originally a British phenomenon, it was male dominated and the biggest band was
Grand Funk Railroad
Heavy metal focussed on live acts as
it lacked radio play
Progressive rock was inspired by
britsh bands such as Queen, ELO and Pink FLoyd
Punk rock was designed to shock (used NAZI symbols) and was politically radical:
The Ramones
The Dead Kennedys
Punk was split into no wave and new wave:
new wave was more commercial e.g Blondie ‘Heart of Glass’ 1979
Hip Hop was more rebellious and began in
NY Harlem ghetto
Examples of Hip Hop
1968 - Last Poets
1979 - Rapper’s Delight
Rapture - Blodnie - first rap record to reach NO1
What issues affected music in the early 70s?
Conflict over commercialisation and materialism and conformiity
The first disco track to hit the charts was
‘never can say goodbye’ (1975)
No wave music emerged from and it rejected
underground clubs in NYC, commercialisation
Examples of popular singer songwriters and what they wrote about
Carley Simon - Feminist - highly personal
Bruce Springsteen - romantic songs, also wrote about declinging industry
What did many Americans feel sport reflected up to the 1970s?
‘The American Way’ Dedication
Team Games = good citizenship, community and strengthened character
Critics said it reflected business
What is the American Way
Equal opportunities for advancement and hard work
What did people criticise about the over commercialisation of sport?
Encouraged cheat due to high pay, violence
Embodied all that was bad in the American character
Profit driven, community nature lost, celebrity
How was money made in sport?
Via spectators, corporate sponsors and TV rights
Examples of money made in sport
The National Football League (nfl) recieved $188m for TV rights in 1970-73 –> $646m in 1978-82
Examples of how sport was commercialised (NYC MARATHON)
Fred Lebow took control of marathon, changed volunteer nature to business, got more participants to make it more desirable for corperate funding
What did athletes demand?
Greater share un profits - John Mackey, Baltimore Colts sued the NFL to gain bargaining power over salaries, won in 1976
How was the legacy of 60s activism reflected in sport?
Labour disputes, lawsuits, walkouts and strikes characterised team sports during 1970s
Examples of corruption and violence in sport
68% of US olympic team used steroids in 1972
1978 football game: New England Patrol bumped into Oakland Raider Jack Tatum and suffered injuries
What types of film and TV existed?
Very fragmented, escapism was popular due to problems, social concerns reflected, cops and robbers
