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Fashion/Med/Culture > 1950s > Flashcards

1950s Flashcards

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Sociology 101 flashcards
1
Q

____ is the name after WWII where there was a booming economy, gov puts money back into economy, getting people to spend money again
- people moving to suburbs

A

Postwar Boom

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2
Q

____ is an Increase in consumer spending as gross national product doubles from 200 bill to more than 500 bill
___Age of ____ _____

A

Golden age of American capitalism

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3
Q

Middle class emerges & people have more money to spend on things because ____

A

inflation low - employment high

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4
Q

Movement with brown v board (integration of schools) where black Americans organize themselves
- they are protesting anti-segregation and rights to all

A

Civil rights movement

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5
Q

______regains supremacy because___

A

Paris because of DIor’s the new look
- couture industry back

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6
Q

The couture industry is using_____

A

Luxury textiles, furs, skilled hand-embellishments to maintain prestige

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7
Q

Easy-care synthetic fabrics

A

mass market fashion

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8
Q

mass market fashion also known as _____

A

Fast fashion

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9
Q

Why US is dominant ruling power in culture

A

Politics, Hollywood, culture dominant role in world

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10
Q

____ industry is more affordable

A

Travel
- people can travel internationally
- buy clothes & bring them back

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11
Q

What has an effect on fashion

A

Regional influences on mainstream fashions
- anything around has effect on fashion

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12
Q

Restraint/economizing to post war expansion encourages consumption called _____

A

Consumerism

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13
Q

Everyone has ____

A

TV
- powerful medium for promoting goods

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14
Q

Importance of TV

A

Much of marketing during the time
- marketed towards women (they are at home/working less)
- Commercials, adv all promoted buying

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15
Q

adv/fashion respond to ppl always driving
- scarves, hair accessories, cars
Called _____

A

Car culture

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16
Q

designer ____wear is response to baby boom

A

Designer maternity wear becomes open market

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17
Q

1950s man

A

Family man, business man, consumer
- dresses to express affluence
- investing more in clothing
- leisurewear

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18
Q

____rebel against fashion

A

Youth
- youth driven style statements express what they want to wear

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19
Q

____becomes dominant visual form in magazines

A

Photography (covers/pages)
- using voices (tone) of fashion writing

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20
Q

Seasonal looks are called the ___
- Charts that detail wardrobe pieces, accessories, fabrics, makeup colors
- telling you head to toe what need to wear
- cater to individual interests and combine fashion/targeted

A

Blue print of each season

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21
Q

Ebony magazine was started by ____

A

Eunice Johnson

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22
Q

Traveling show of high fashion targeted to B-Americans was called the ______
- bring best fashion at time, outrageous pieces, not seen elsewear

A

Fashion fair

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23
Q

Becomes well known for models/bikinis

A

Sports Illustrated
- 1954 coverage to sports clothing

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24
Q

Modern Christian Dior

A

Becomes most famous fashion designer in world
-Paris back on the fashion map
- huge % of revenue in French Fashion Industry

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25
Q

CD was the first fashion designer to develop the first ever_____

A

System of global distribution

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26
Q

CD establishes

A

international branches & custom salons (in house designers)

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27
Q

Diors three designs

A

H-line, A-line, Y-line

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28
Q

H-line

A

◦ Straight and slender, little shape
◦ French Bean by press

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29
Q

A-line

A

◦ Wide full skirt, elevated waist
◦ Grey silk, wool, flannel suit
◦ Look like the letter A

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30
Q

Y-line

A

◦ Wide angled collar (bateau: Y/V neckline)
◦ Narrow silhoutte

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31
Q

CD hires ____

A

Man who founded YSL

32
Q

How Founder of YSL came to be

A

• sketches in vogue
•he was 17
• decorated of ALL Dior Boutiques
• Works alongside Dior for 2yrs before he dies
◦ YSL continues his look
◦ Dior gave a lot of credit to YSL
◦ Father of 34/180 designs
• CD dies oct 24, 1957 from heart attack

33
Q

YSL 1st collection transforms the A-line dress to the _____look

A

Trapeze look
- Day: has pockets
- Evening: no pockets

34
Q

Modern Balmain

A

• Pierre best known for eveningwear
• evening looks: Elegant, Parisian, luxury, embellishment
• Daywear look: polished refined, leopard trim fur as frequent detail
• Influences 18/19th century

35
Q

• Hispanic, dress making at age of 10
• Father passes away - mother becomes seamstress
• Wants to become designer in Paris at 15
• 20 - has own shop in Spain
◦ Leading courtier in Spain
• 50s: popularizes trend towards capes and flowing clothes without waistlines
◦ Not super form fitting

A

Cristobal Balenciaga

36
Q

Balenciaga’s jacket/suit

A

Cocoon & barrel suit
- Suit, features loose fitting jacket, look still around

37
Q

_____ disrupts balenciagas business

A

Spanish Civil War

38
Q

Creative director of Balenciaga

A

Demna Gvasalia

39
Q

Creative director of balenciaga
Launched Vetements in 2014
• Worked for Alexander Wang
• Balenciaga tape: for Kim K
◦ Was on red carpet in all black

A

Demna Gvasalia

40
Q

Why did CHANEL retire

A

Company goes bankrupt, economic problems WWII

41
Q

Chanel hates ____

A

The New Look
- not all clothing should be form fitting
- comes out of retirement

42
Q

Comes out of retirement as a response to

A

New Look - creates comeback collection
- creates tweed suit
- people think new look is better, people dont buy into it, takes while for suit to succeed (too boxy/tailored)
- Designs influence other designers

43
Q

Creates bag for herself, quilted, Chanel classic

A

Chanel 2.55 Bag (feb 1955)

• Inspired by straps found on soldiers bags and adds thin straps, bringing design market
• Updates bag in 1955 after comeback - brings out with collection

44
Q

• French aristocrat and fashion designer who creates house of Givenchy (1952)
• Family wealthy, designers, resources
• Romantic & charming styles
◦ wide necklines, bare shoulders, collars that stood away from neck
• died in 90s

A

Hubert de Givenchy

45
Q

Hubert de Givenchy known for____

A

Dressing Audrey Hepburn

46
Q

Hubert de Givenchy creates

A

Fitted, but not tight suits
- rounded shoulders, cap sleeves

47
Q

Creative director of Givenchy

A

Matthew W. Williams

48
Q

Matthew W. Williams

A

• founder of haute streetwear line 1018 Alyx 9SM
• Dresses Gaga - creative director for Lady Gaga
• Ongoing collab with Nike
• Former collaborator of Kanye West
Creative D of Givenchy

49
Q

Film & Fashion

A

• Hollywood designers take off during time
• Stress elegance of time by offering gown takes on Paris fashions
• Distribution of Hollywood films spread fashion images all over

50
Q

Biggest Film Designer
Famous for designing costumes for Marilyn
• American costume designer for theatre, film, tv
• Born raised LA

A

William Travilla

51
Q

William Billy Travilla is best known for____

A

designing costumes for Marilyn Monroe
◦ Pink dress: gentlemen prefer blondes
◦ White dress: 7-year itch

52
Q

Movie with Marilyn Monroe in a pink dress and diamonds

A

gentlemen prefer blondes

53
Q

Movie with Marilyn Monroe with a white dress over the subway

A

7-year itch

54
Q

Movement from haute couture design (upper class) to middle to working

A

Trickle down movement

55
Q

___is expressions is clothing

A

fashion

56
Q

___ is broader sociocultural system giving our clothes meaning

A

Fashion

57
Q

____is the physical tangible garment we wear

A

Clothing

58
Q

Trickle down fashion was started by_____

A

Georg Simmel

59
Q

_____remains the dominant understanding of the fashion system

A

Trickle down fashion
- fashion relies on top class -> lower class copies it
-> lower class wants to change trend

60
Q

Fashion is driven by the____

A

Highest class and trickles down to lower class

61
Q

_____mobility allows for fashion to be copied

A

Class mobility
- fashion cant take place in societies with strict social structure
- EX: Amish all wear same so there isn’t fashion/social scales

62
Q

____laws are laws that regulate clothing choices (consumption)

A

Sumptuary laws

63
Q

Fashion decided by ___ _____: decision makers communicate - helps shape buyers worldview/decision making process

A

Collective selection

64
Q

Collective selection was invented by____

A

Herbert Blummers

65
Q

Herbert Blummers

A

Understood how styles/fashions were adopted/distributed
- certain designs chosen

66
Q

Collective selection

A
  • multiple buyers choose handful of designs
  • we rely on buyers to tell us what is in
  • they decide what is in & popular
67
Q

____ (trickle-up effect) is fashion found on the street going from lower class to upper class

A

Bubble up fashion
• Street style: stuff that gets picked up in media/by lower on the fashion totem pole
• This is the bubbling up as the style emerges outside of that fashion system that is ultimately copied

68
Q

Bubble up fashion was started by___

A

Ted polhemus

69
Q

_____ was known for introducing high fashion to hip hop world, rappers, gangsters

A

Dapper Dan

70
Q

____ was from Harlem, launched collection with Gucci, opened an atelier

A

Dapper dan

71
Q

Theory suggests there is a supermarket of style
- ppl can buy trends/subcultures at any time
- thrifting/online shopping
- no seasonal

A

Bottom up theory

72
Q

Fashion life cycle model

A

Invention - dissemination - social prominence - social saturation = decline

73
Q

Fashion life cycle model was started by ____

A

george sproles

74
Q

Life cycle model

A

Clothing invented - shown to public - dress people in it/stands out - it becomes everywhere/ its trending - declines

75
Q

Social prominence happens when____

A

Mass media picks up trend

76
Q

Professions who tell fashion industry what will be popular
- report on trends
- predicting AND selling trend is______

A

Trend forecasting

77
Q

• people can buy trends/subcultures at any time
◦ Thrifting, no longer doing seasonal clothing, everything avail.
• Online shopping - makes it more pronounced

A

Supermarket of style

Fashion/Med/Culture (6 decks)

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