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Fashion/Med/Culture > 1950s > Flashcards

1950s Flashcards

1
Q

____ is the name after WWII where there was a booming economy, gov puts money back into economy, getting people to spend money again
- people moving to suburbs

A

Postwar Boom

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2
Q

____ is an Increase in consumer spending as gross national product doubles from 200 bill to more than 500 bill
___Age of ____ _____

A

Golden age of American capitalism

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3
Q

Middle class emerges & people have more money to spend on things because ____

A

inflation low - employment high

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4
Q

Movement with brown v board (integration of schools) where black Americans organize themselves
- they are protesting anti-segregation and rights to all

A

Civil rights movement

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5
Q

______regains supremacy because___

A

Paris because of DIor’s the new look
- couture industry back

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6
Q

The couture industry is using_____

A

Luxury textiles, furs, skilled hand-embellishments to maintain prestige

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7
Q

Easy-care synthetic fabrics

A

mass market fashion

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8
Q

mass market fashion also known as _____

A

Fast fashion

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9
Q

Why US is dominant ruling power in culture

A

Politics, Hollywood, culture dominant role in world

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10
Q

____ industry is more affordable

A

Travel
- people can travel internationally
- buy clothes & bring them back

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11
Q

What has an effect on fashion

A

Regional influences on mainstream fashions
- anything around has effect on fashion

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12
Q

Restraint/economizing to post war expansion encourages consumption called _____

A

Consumerism

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13
Q

Everyone has ____

A

TV
- powerful medium for promoting goods

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14
Q

Importance of TV

A

Much of marketing during the time
- marketed towards women (they are at home/working less)
- Commercials, adv all promoted buying

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15
Q

adv/fashion respond to ppl always driving
- scarves, hair accessories, cars
Called _____

A

Car culture

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16
Q

designer ____wear is response to baby boom

A

Designer maternity wear becomes open market

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17
Q

1950s man

A

Family man, business man, consumer
- dresses to express affluence
- investing more in clothing
- leisurewear

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18
Q

____rebel against fashion

A

Youth
- youth driven style statements express what they want to wear

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19
Q

____becomes dominant visual form in magazines

A

Photography (covers/pages)
- using voices (tone) of fashion writing

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20
Q

Seasonal looks are called the ___
- Charts that detail wardrobe pieces, accessories, fabrics, makeup colors
- telling you head to toe what need to wear
- cater to individual interests and combine fashion/targeted

A

Blue print of each season

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21
Q

Ebony magazine was started by ____

A

Eunice Johnson

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22
Q

Traveling show of high fashion targeted to B-Americans was called the ______
- bring best fashion at time, outrageous pieces, not seen elsewear

A

Fashion fair

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23
Q

Becomes well known for models/bikinis

A

Sports Illustrated
- 1954 coverage to sports clothing

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24
Q

Modern Christian Dior

A

Becomes most famous fashion designer in world
-Paris back on the fashion map
- huge % of revenue in French Fashion Industry

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25
CD was the first fashion designer to develop the first ever_____
System of global distribution
26
CD establishes
international branches & custom salons (in house designers)
27
Diors three designs
H-line, A-line, Y-line
28
H-line
◦ Straight and slender, little shape ◦ French Bean by press
29
A-line
◦ Wide full skirt, elevated waist ◦ Grey silk, wool, flannel suit ◦ Look like the letter A
30
Y-line
◦ Wide angled collar (bateau: Y/V neckline) ◦ Narrow silhoutte
31
CD hires ____
Man who founded YSL
32
How Founder of YSL came to be
• sketches in vogue •he was 17 • decorated of ALL Dior Boutiques • Works alongside Dior for 2yrs before he dies ◦ YSL continues his look ◦ Dior gave a lot of credit to YSL ◦ Father of 34/180 designs • CD dies oct 24, 1957 from heart attack
33
YSL 1st collection transforms the A-line dress to the _____look
Trapeze look - Day: has pockets - Evening: no pockets
34
Modern Balmain
• Pierre best known for eveningwear • evening looks: Elegant, Parisian, luxury, embellishment • Daywear look: polished refined, leopard trim fur as frequent detail • Influences 18/19th century
35
• Hispanic, dress making at age of 10 • Father passes away - mother becomes seamstress • Wants to become designer in Paris at 15 • 20 - has own shop in Spain ◦ Leading courtier in Spain • 50s: popularizes trend towards capes and flowing clothes without waistlines ◦ Not super form fitting
Cristobal Balenciaga
36
Balenciaga’s jacket/suit
Cocoon & barrel suit - Suit, features loose fitting jacket, look still around
37
_____ disrupts balenciagas business
Spanish Civil War
38
Creative director of Balenciaga
Demna Gvasalia
39
Creative director of balenciaga Launched Vetements in 2014 • Worked for Alexander Wang • Balenciaga tape: for Kim K ◦ Was on red carpet in all black
Demna Gvasalia
40
Why did CHANEL retire
Company goes bankrupt, economic problems WWII
41
Chanel hates ____
The New Look - not all clothing should be form fitting - comes out of retirement
42
Comes out of retirement as a response to
New Look - creates comeback collection - creates tweed suit - people think new look is better, people dont buy into it, takes while for suit to succeed (too boxy/tailored) - Designs influence other designers
43
Creates bag for herself, quilted, Chanel classic
Chanel 2.55 Bag (feb 1955) • Inspired by straps found on soldiers bags and adds thin straps, bringing design market • Updates bag in 1955 after comeback - brings out with collection
44
• French aristocrat and fashion designer who creates house of Givenchy (1952) • Family wealthy, designers, resources • Romantic & charming styles ◦ wide necklines, bare shoulders, collars that stood away from neck • died in 90s
Hubert de Givenchy
45
Hubert de Givenchy known for____
Dressing Audrey Hepburn
46
Hubert de Givenchy creates
Fitted, but not tight suits - rounded shoulders, cap sleeves
47
Creative director of Givenchy
Matthew W. Williams
48
Matthew W. Williams
• founder of haute streetwear line 1018 Alyx 9SM • Dresses Gaga - creative director for Lady Gaga • Ongoing collab with Nike • Former collaborator of Kanye West Creative D of Givenchy
49
Film & Fashion
• Hollywood designers take off during time • Stress elegance of time by offering gown takes on Paris fashions • Distribution of Hollywood films spread fashion images all over
50
Biggest Film Designer Famous for designing costumes for Marilyn • American costume designer for theatre, film, tv • Born raised LA
William Travilla
51
William Billy Travilla is best known for____
designing costumes for Marilyn Monroe ◦ Pink dress: gentlemen prefer blondes ◦ White dress: 7-year itch
52
Movie with Marilyn Monroe in a pink dress and diamonds
gentlemen prefer blondes
53
Movie with Marilyn Monroe with a white dress over the subway
7-year itch
54
Movement from haute couture design (upper class) to middle to working
Trickle down movement
55
___is expressions is clothing
fashion
56
___ is broader sociocultural system giving our clothes meaning
Fashion
57
____is the physical tangible garment we wear
Clothing
58
Trickle down fashion was started by_____
Georg Simmel
59
_____remains the dominant understanding of the fashion system
Trickle down fashion - fashion relies on top class -> lower class copies it -> lower class wants to change trend
60
Fashion is driven by the____
Highest class and trickles down to lower class
61
_____mobility allows for fashion to be copied
Class mobility - fashion cant take place in societies with strict social structure - EX: Amish all wear same so there isn’t fashion/social scales
62
____laws are laws that regulate clothing choices (consumption)
Sumptuary laws
63
Fashion decided by ___ _____: decision makers communicate - helps shape buyers worldview/decision making process
Collective selection
64
Collective selection was invented by____
Herbert Blummers
65
Herbert Blummers
Understood how styles/fashions were adopted/distributed - certain designs chosen
66
Collective selection
- multiple buyers choose handful of designs - we rely on buyers to tell us what is in - they decide what is in & popular
67
____ (trickle-up effect) is fashion found on the street going from lower class to upper class
Bubble up fashion • Street style: stuff that gets picked up in media/by lower on the fashion totem pole • This is the bubbling up as the style emerges outside of that fashion system that is ultimately copied
68
Bubble up fashion was started by___
Ted polhemus
69
_____ was known for introducing high fashion to hip hop world, rappers, gangsters
Dapper Dan
70
____ was from Harlem, launched collection with Gucci, opened an atelier
Dapper dan
71
Theory suggests there is a supermarket of style - ppl can buy trends/subcultures at any time - thrifting/online shopping - no seasonal
Bottom up theory
72
Fashion life cycle model
Invention - dissemination - social prominence - social saturation = decline
73
Fashion life cycle model was started by ____
george sproles
74
Life cycle model
Clothing invented - shown to public - dress people in it/stands out - it becomes everywhere/ its trending - declines
75
Social prominence happens when____
Mass media picks up trend
76
Professions who tell fashion industry what will be popular - report on trends - predicting AND selling trend is______
Trend forecasting
77
• people can buy trends/subcultures at any time ◦ Thrifting, no longer doing seasonal clothing, everything avail. • Online shopping - makes it more pronounced
Supermarket of style

Fashion/Med/Culture (6 decks)

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