1940s

Question 1

____ set limits on gas, food, clothes
- people made their own clothes
- wool, silk, nylon were ____

Answer 1

rationing programs

Question 2

____was a symbol of America women
- promoted working in factories during war
- recruited female workers for defense industries
- photo used by gov, she’s anonymous, photographer died

Answer 2

Rosie the riveter

Question 3

The fashion flow from Paris to the world was ____

Answer 3

Interrupted

Question 4

Fashion flow interrupted

Answer 4

• trade cut off and effected
• large centers were own markets

Question 5

US becomes its own___

Answer 5

Fashion house

Question 6

____were three largest fashion centers

Answer 6

Paris, London, NYC

Question 7

_____ used for women’s hosiery

Answer 7

Wool, cotton, rayon, makeup
- NO NYLON

Question 8

Elements of womens fashion

Answer 8

• defined shoulders
• shorter hemline
• suits
• sweater sets
• overalls/coveralls
• denim

Question 9

_____ were models pinned on walls
-Sex symbols used for men in WWII
- patriotic

Answer 9

Pin-up girl

Question 10

Pin up girl
- shapely legs, short/shorts, acting career

Answer 10

Betty Garble

Question 11

_____ was leg makeup
- painted on with lotion, cake, gravy, cocoa
- could be done in salons and were popular

Answer 11

Liquid stockings

Question 12

____ was reason for increase in makeup

Answer 12

• Morale builders
• patriotic duty to pay attention to looks
• lift soldiers spirits
• kept economy going

Question 13

___ lipstick colors

Answer 13

Emblem red/fighting red

Question 14

Women are going to ____ more

Answer 14

Salons

Question 15

Popular hairstyle

Answer 15

Victory rolls

Question 16

_____Wore her hair down and draped over one eye
- gov asked her to change it for worker safety

Answer 16

Veronica Lake

Question 17

____ designed the new look, Corolle, the New Look

Answer 17

Christian Dior

Question 18

___ wanted his own fashion house

Answer 18

CD

Question 19

First collection of CD

Answer 19

Corolle

Question 20

Corolle means___

Answer 20

Circlet of Flower petals

Question 21

____ was in harpers bazaar
- cravaceous silhoutte

Answer 21

The New Look

Question 22

____ was the Main piece from the Corolle line

Answer 22

The bar suit

Question 23

New Look controversy

Answer 23

• used a lot of fabric
• waste during war and rationing
• impractical
• old feminine ways

Question 24

Founder of Balmain

Answer 24

Pierre Balmain

Question 25

1st to see potential in the American Fashion market

Answer 25

Pierre Balmain

Question 26

Dad was a textile merchant/mom ran boutique - worked with Dior - studied architecture

Answer 26

Pierre Balmain

Question 27

1st collection of it was in Vogue “ beautiful clothes you really want to wear”

Answer 27

House of Balmain

Question 28

New French Style was part of____ - feminine, nipped waist, long skirts, embroidery - clean lines, less flashy, less decorated

Answer 28

House of Balmain

Question 29

Creative director of Balmain - youngest creative director in Paris since YSL - Created Balmain army

Answer 29

Olivier Rousteing

Question 30

Based in NYC and couldn’t sew/cut pattern - worked for Vogue/Harper’s Bazaar - In house model

Answer 30

Hattie Carnegie

Question 31

The ____ suit was adaptable pattern for home sewing - made at home suit for $5 during rationing

Answer 31

Carnegie Suit

Question 32

Fled to America during war from Ukraine - Prominent member of society in NYC - Known for street style and gowns “Fit the century forget the year”

Answer 32

Valentina

Question 33

____ gowns was on Madison ave - small couture house - costumes, sportswear 4 couture, Gotham hosiery, headwraps/coveralls for war workers

Answer 33

Valentina’s Gowns

Question 34

____ was a Jersey hood, clip for flashlights, button up front

Answer 34

Bashlyk Overcoat

Question 35

Mens clothing

Answer 35

- tailoring clothing grow for the youth - sporty/workwear/uniforms - now leisurewear: colorful clothing, exotic patterns - patriotic Hawaiian shirt

Question 36

_____was worn by Jazz musicians/entertainers and adopted by Mexican Americans (symbol of pride for culture)

Answer 36

Zoot suit

Question 37

Zoot suit riots

Answer 37

- sailers and zooters fighting - youth protesting - not caused by sailors/police

Question 38

Creative director of CD is____

Answer 38

Maria Grazia Chiuri

Question 39

First woman to lead French fashion house in 75 yr

Answer 39

Maria Grazia Chiuri

Question 40

CD is owned by what group

Answer 40

LVMH

Question 41

In menswear the ____ stood for the broad shoulders and wide lapels, basic designs, colorful/ patterned ties, pocket squares, wide brimmed hats

Answer 41

The Bold look - looser styles - longer jackets, wide trousers, zoot suit look

Question 42

____ had the most dramatic impact

Answer 42

Womens hosiery - wool, cotton, rayon, makeup

Question 43

Main elements womens fashion

Answer 43

Defined shoulder, tailoring, shorter skirts

Question 44

___more common than ever

Answer 44

Suits

Question 45

Womens shoes

Answer 45

Low heeled pumps, loafers, oxfords - needed to walk far - shoes made of cork, straw, felt, fabric, plastic

Question 46

Elizabeth Arden sells____

Answer 46

Waterproof velvet gas masks, with pocket for makeup