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Fashion/Med/Culture > 1940s > Flashcards

1940s Flashcards

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Sociology 101 flashcards
1
Q

____ set limits on gas, food, clothes
- people made their own clothes
- wool, silk, nylon were ____

A

rationing programs

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2
Q

____was a symbol of America women
- promoted working in factories during war
- recruited female workers for defense industries
- photo used by gov, she’s anonymous, photographer died

A

Rosie the riveter

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3
Q

The fashion flow from Paris to the world was ____

A

Interrupted

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4
Q

Fashion flow interrupted

A
  • trade cut off and effected
  • large centers were own markets
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5
Q

US becomes its own___

A

Fashion house

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6
Q

____were three largest fashion centers

A

Paris, London, NYC

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7
Q

_____ used for women’s hosiery

A

Wool, cotton, rayon, makeup
- NO NYLON

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8
Q

Elements of womens fashion

A
  • defined shoulders
  • shorter hemline
  • suits
  • sweater sets
  • overalls/coveralls
  • denim
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9
Q

_____ were models pinned on walls
-Sex symbols used for men in WWII
- patriotic

A

Pin-up girl

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10
Q

Pin up girl
- shapely legs, short/shorts, acting career

A

Betty Garble

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11
Q

_____ was leg makeup
- painted on with lotion, cake, gravy, cocoa
- could be done in salons and were popular

A

Liquid stockings

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12
Q

____ was reason for increase in makeup

A
  • Morale builders
  • patriotic duty to pay attention to looks
  • lift soldiers spirits
  • kept economy going
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13
Q

___ lipstick colors

A

Emblem red/fighting red

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14
Q

Women are going to ____ more

A

Salons

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15
Q

Popular hairstyle

A

Victory rolls

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16
Q

_____Wore her hair down and draped over one eye
- gov asked her to change it for worker safety

A

Veronica Lake

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17
Q

____ designed the new look, Corolle, the New Look

A

Christian Dior

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18
Q

___ wanted his own fashion house

A

CD

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19
Q

First collection of CD

A

Corolle

20
Q

Corolle means___

A

Circlet of Flower petals

21
Q

____ was in harpers bazaar
- cravaceous silhoutte

A

The New Look

22
Q

____ was the Main piece from the Corolle line

A

The bar suit

23
Q

New Look controversy

A
  • used a lot of fabric
  • waste during war and rationing
  • impractical
  • old feminine ways
24
Q

Founder of Balmain

A

Pierre Balmain

25
Q

1st to see potential in the American Fashion market

A

Pierre Balmain

26
Q

Dad was a textile merchant/mom ran boutique
- worked with Dior
- studied architecture

A

Pierre Balmain

27
Q

1st collection of it was in Vogue
“ beautiful clothes you really want to wear”

A

House of Balmain

28
Q

New French Style was part of____
- feminine, nipped waist, long skirts, embroidery
- clean lines, less flashy, less decorated

A

House of Balmain

29
Q

Creative director of Balmain
- youngest creative director in Paris since YSL
- Created Balmain army

A

Olivier Rousteing

30
Q

Based in NYC and couldn’t sew/cut pattern
- worked for Vogue/Harper’s Bazaar
- In house model

A

Hattie Carnegie

31
Q

The ____ suit was adaptable pattern for home sewing
- made at home suit for $5 during rationing

A

Carnegie Suit

32
Q

Fled to America during war from Ukraine
- Prominent member of society in NYC
- Known for street style and gowns
“Fit the century forget the year”

A

Valentina

33
Q

____ gowns was on Madison ave
- small couture house
- costumes, sportswear 4 couture, Gotham hosiery, headwraps/coveralls for war workers

A

Valentina’s Gowns

34
Q

____ was a Jersey hood, clip for flashlights, button up front

A

Bashlyk Overcoat

35
Q

Mens clothing

A
  • tailoring clothing grow for the youth
  • sporty/workwear/uniforms
  • now leisurewear: colorful clothing, exotic patterns
    • patriotic Hawaiian shirt
36
Q

_____was worn by Jazz musicians/entertainers and adopted by Mexican Americans (symbol of pride for culture)

A

Zoot suit

37
Q

Zoot suit riots

A
  • sailers and zooters fighting
  • youth protesting
  • not caused by sailors/police
38
Q

Creative director of CD is____

A

Maria Grazia Chiuri

39
Q

First woman to lead French fashion house in 75 yr

A

Maria Grazia Chiuri

40
Q

CD is owned by what group

A

LVMH

41
Q

In menswear the ____ stood for the broad shoulders and wide lapels, basic designs, colorful/ patterned ties, pocket squares, wide brimmed hats

A

The Bold look
- looser styles
- longer jackets, wide trousers, zoot suit look

42
Q

____ had the most dramatic impact

A

Womens hosiery
- wool, cotton, rayon, makeup

43
Q

Main elements womens fashion

A

Defined shoulder, tailoring, shorter skirts

44
Q

___more common than ever

A

Suits

45
Q

Womens shoes

A

Low heeled pumps, loafers, oxfords
- needed to walk far
- shoes made of cork, straw, felt, fabric, plastic

46
Q

Elizabeth Arden sells____

A

Waterproof velvet gas masks, with pocket for makeup

Fashion/Med/Culture (6 decks)

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