1940s Flashcards
____ set limits on gas, food, clothes
- people made their own clothes
- wool, silk, nylon were ____
rationing programs
____was a symbol of America women
- promoted working in factories during war
- recruited female workers for defense industries
- photo used by gov, she’s anonymous, photographer died
Rosie the riveter
The fashion flow from Paris to the world was ____
Interrupted
Fashion flow interrupted
- trade cut off and effected
- large centers were own markets
US becomes its own___
Fashion house
____were three largest fashion centers
Paris, London, NYC
_____ used for women’s hosiery
Wool, cotton, rayon, makeup
- NO NYLON
Elements of womens fashion
- defined shoulders
- shorter hemline
- suits
- sweater sets
- overalls/coveralls
- denim
_____ were models pinned on walls
-Sex symbols used for men in WWII
- patriotic
Pin-up girl
Pin up girl
- shapely legs, short/shorts, acting career
Betty Garble
_____ was leg makeup
- painted on with lotion, cake, gravy, cocoa
- could be done in salons and were popular
Liquid stockings
____ was reason for increase in makeup
- Morale builders
- patriotic duty to pay attention to looks
- lift soldiers spirits
- kept economy going
___ lipstick colors
Emblem red/fighting red
Women are going to ____ more
Salons
Popular hairstyle
Victory rolls
_____Wore her hair down and draped over one eye
- gov asked her to change it for worker safety
Veronica Lake
____ designed the new look, Corolle, the New Look
Christian Dior
___ wanted his own fashion house
CD
First collection of CD
Corolle
Corolle means___
Circlet of Flower petals
____ was in harpers bazaar
- cravaceous silhoutte
The New Look
____ was the Main piece from the Corolle line
The bar suit
New Look controversy
- used a lot of fabric
- waste during war and rationing
- impractical
- old feminine ways
Founder of Balmain
Pierre Balmain
1st to see potential in the American Fashion market
Pierre Balmain
Dad was a textile merchant/mom ran boutique
- worked with Dior
- studied architecture
Pierre Balmain
1st collection of it was in Vogue
“ beautiful clothes you really want to wear”
House of Balmain
New French Style was part of____
- feminine, nipped waist, long skirts, embroidery
- clean lines, less flashy, less decorated
House of Balmain
Creative director of Balmain
- youngest creative director in Paris since YSL
- Created Balmain army
Olivier Rousteing
Based in NYC and couldn’t sew/cut pattern
- worked for Vogue/Harper’s Bazaar
- In house model
Hattie Carnegie
The ____ suit was adaptable pattern for home sewing
- made at home suit for $5 during rationing
Carnegie Suit
Fled to America during war from Ukraine
- Prominent member of society in NYC
- Known for street style and gowns
“Fit the century forget the year”
Valentina
____ gowns was on Madison ave
- small couture house
- costumes, sportswear 4 couture, Gotham hosiery, headwraps/coveralls for war workers
Valentina’s Gowns
____ was a Jersey hood, clip for flashlights, button up front
Bashlyk Overcoat
Mens clothing
- tailoring clothing grow for the youth
- sporty/workwear/uniforms
- now leisurewear: colorful clothing, exotic patterns
- patriotic Hawaiian shirt
_____was worn by Jazz musicians/entertainers and adopted by Mexican Americans (symbol of pride for culture)
Zoot suit
Zoot suit riots
- sailers and zooters fighting
- youth protesting
- not caused by sailors/police
Creative director of CD is____
Maria Grazia Chiuri
First woman to lead French fashion house in 75 yr
Maria Grazia Chiuri
CD is owned by what group
LVMH
In menswear the ____ stood for the broad shoulders and wide lapels, basic designs, colorful/ patterned ties, pocket squares, wide brimmed hats
The Bold look
- looser styles
- longer jackets, wide trousers, zoot suit look
____ had the most dramatic impact
Womens hosiery
- wool, cotton, rayon, makeup
Main elements womens fashion
Defined shoulder, tailoring, shorter skirts
___more common than ever
Suits
Womens shoes
Low heeled pumps, loafers, oxfords
- needed to walk far
- shoes made of cork, straw, felt, fabric, plastic
Elizabeth Arden sells____
Waterproof velvet gas masks, with pocket for makeup
