1.9: Behavioural style - Consistency and commitment

Question 1

Name three behaviours that enable a minority to influence a majority (3 marks)

Answer 1

1. Consistency
2. Commitment
3. Flexibility

Question 2

Marcus wants to persuade his group of friends to go travelling in the summer, but the rest of the group would like to go on a beach holiday.

Briefly suggest how Marcus might use consistency, commitment and flexibility to persuade his friends to go travelling (3 marks)

Answer 2

Marcus could show consistency by keeping on repeating the same message about how great it would be to go travelling

Question 3

Marcus wants to persuade his group of friends to go travelling in the summer, but the rest of the group would like to go on a beach holiday.

Briefly suggest how Marcus might use consistency, commitment and flexibility to persuade his friends to go travelling (3 marks).
Marcus could show consistency by keeping on repeating the same message about how great it would be to go travelling.
How could Marcus show commitment?

Answer 3

Marcus could show commitment by explaining how he is taking time and working hard to plan the travelling trip and saving for the trip

Question 4

Marcus wants to persuade his group of friends to go travelling in the summer, but the rest of the group would like to go on a beach holiday.

Briefly suggest how Marcus might use consistency, commitment and flexibility to persuade his friends to go travelling (3 marks).
Marcus could show consistency by keeping on repeating the same message about how great it would be to go travelling.
Marcus could show commitment by explaining how he is taking time and working hard to plan the travelling trip and saving for the trip.
How could Marcus show flexibility?

Answer 4

Marcus could show flexibility by listening to the others and agreeing to go on a beach holiday at the end of the travelling trip