1.2: Informational social influence (ISI)

Question 1

Explain what is meant by informational social influence (3 marks)

Answer 1

Informational social influence (ISI) is where someone conforms, because they do not know what to do, but they want to be correct.
They follow the majority, because they assume that the majority know what is the right thing to do.
This type of social influence tends to involve internalisation