17 extra Flashcards
Q: Why are customers willing to trust a new product from an unknown company?
A: If the product is affordable and hits a real need or pain point.
Q: What does “Ride Waves of Interest” mean?
A: Build off the success of an existing trend or product without just copying it (“not a me-too” product).
Q: What is the goal when riding a wave of interest?
A: To create a product that enhances or extends the original idea.
Q: What does “Stretch or Entertain to the Extreme” mean?
A: Make an extreme version of an existing product for people who want more excitement or intensity.
Q: Why does stretching a product to the extreme work?
A: It appeals to customers who want a more intense, exaggerated experience.
Q: What does “Build on a Core Product” mean?
A: Take a well-known product and innovate or improve it in a new way.
Q: Why is building on a core product powerful?
A: Customers already trust and recognize the core product, making them more willing to try a new version.
Q: What is “Cool Hunting”?
A: Finding successful product ideas from other countries and bringing them to the U.S. market.
what is recruiting and selecting
- define the job
2 profile the ideal candidate
3 find and attract pool of applicants
4 select sales personnel
5 evaluate the process
three dimensions of role perception
role accuracy
role conflict
role ambiguity
what is role accuracy
are the salesperons perceptions of the demands being placed upon him or her correct
role ambiguity
salesperson does not have the necessary information to perform the job adequately
