1.7 Expanding Flashcards
Franchise
occurs when a franchisor sells the rights to its product to a franchisee: this is usually in return for a fee and percentage of turnover
franchisee
buys a franchise usually in a return for a fee and percentage of turnover
franchisor
sells a franchise usually in return for a fee and percentage of turnover
internal growth
expansion of a business thrugh selling more of its own products
exterrnal growth
expansion of a business through joining with another business
market capitalisation
the measurement of all of a companies shares
Market price of share x number of shares
E-commerce
the act of buying or selling a products on the internet using an electronic system
outsourcing
when a business uses another business to produce for them
merger
When teo or more businesses join together to form a business
takeover
when one business. buys control of another business
economies of scale
occurs when a businesses unit cost of production fall as its output rises and the business expands
diseconomies of scale
occurs when the cost per unit increases as the business expands