1.3 Setting Business Aims And Objectives Flashcards
Survival
The way a business does not go bankrupt
Profit maximisation
Taking everything into account and trying to get the most profit
E.g customer happiness, price, cost to make, quality
Growth
Trying to get your business known
Growth domestic and international
Growing your business locally(in your country) and internationally
Market share
What % of your sales are from a specific item
Marketshare=single item sales/total item sales x 100
Customer satisfaction
The quality of the experiance the customer gets when and after buying
Social objectives
Appeasing the public in forms of going eco friendly or other methods
Aims
Long term Big goals for the company
Objectives
Short term simpler objectives
S in smart
Specific
M in smart
Measurable
A in smart
Attainable
R in smart
Realistic
T is smart
Timebound