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Business
> 16. Marketing strategy > Flashcards
16. Marketing strategy Flashcards
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Business
(28 decks)
Ratio Formula
6. Motivating workers
7. Organisation and management
8. Recruitment, selection and training of workers
9. Internal and external communication
1. Business activity
2. Classification of businesses
Enterprise, business growth and size
4. Types of business organisations
5. Business objectives and stakeholder objectives
10. Marketing
11. Market research
12. Marketing mix: Product
13. Marketing mix: price
14. Marketing mix: promotion
15. Marketing mix: place
16. Marketing strategy
17. Production of goods and services
18. Cost, scale of production and break even
19. Achieving quality production
20. Location decisions
22. Cash flow forecasting and working capital
23. Income statements
24. Balance sheets
25. Analysis of accounts
26. Government polices and objectives
27. Environmental and ethical issues
28. Business and the international economy
