1.6 Growth and Evolution Flashcards

1
Q

Define Economies of Scale (EOS)

A

Cost benefits arising from lower average costs of production as a firm operates on a larger scale due to an improvement in productive efficiency

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2
Q

What are the 5 internal EOS

A
Purchasing economies
Technical econs
Financial econs
Marketing econs
Managerial econs
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3
Q

What are the 3 external EOS

A

Technological progress
Improved transportation and communication networks
Better trained labour

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4
Q

Defi of diseconomies of scale (DOS)?

A

When firms and their operations get too large and become inefficient and outsized, resulting in higher average costs of production

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5
Q

Defi of internal growth

A

Expansion of a business by means of opening new branches, shops or factories, using the business’s own resources
(organic growth)

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6
Q

Defi of external growth

A

The expansion of a business by buying other businesses or forming business relationships

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7
Q

Defi of acquitisions/takeovers?

A

When one firm acquires full management control of another firm

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8
Q

Defi of mergers?

A

When 2 firms agree to form a new company on a long-term basis

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9
Q

Defi of de-mergers?

A

When a company sells off a significant part of its existing operations

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10
Q

What are some possible reasons for a business to undergo a de-merger? [3]

A

To raise capital/pay off loans
Concentrate on narrower range of activities
Avoid rising costs & inefficiencies

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11
Q

Advantages of acquisitions & mergers?

A
Instantaneous growth
EOS
Synergies
Survival
Diversification
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12
Q

DA of acquisitions & mergers?

A
Conflicting corporate culture, resistance to change
DOS
Layoff
Corporate image
Lack of focus
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13
Q

Defi of horizontal integration

A

A company acquiring a competitor

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14
Q

Defi of forward vertical integration

A

Bringing supply chain closer to customer, towards the market

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15
Q

Defi of backward vertical integration

A

Bringing supply chain away from customer, towards the source

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16
Q

Defi of conglomerate integration

A

Merger/takeover of a business in a different industry (diversification)

17
Q

Defi of Joint Ventures

A

When 2 independent firms set up and jointly own a new business, splitting costs, risks, control & rewards by pooling their resources & expertise

18
Q

Defi of strategic alliances

A

When 2 or more businesses seek to form a mutually beneficial affiliation by cooperating in a business venture

19
Q

Defi of franchising

A

When a person buys a licence to trade using another firm’s name, logo, brands and trademarks

20
Q

Advantages of franchising for franchisee

A

Developed business idea
Support for marketing & staff training
Benefits from advertising
Less risk

21
Q

DA of franchising for franchisee

A

Expensive to buy franchise
Percentage of revenue has to be paid to franchisor
Less flexible
Fixed supplier from franchisor
Lose sales if other franchisees lose reputation